Living Qur’an as New Market Trends of Islamic Education in Indonesia

This research reviewed living Al-Qur’an as phenomenon and trend in learning Islamic Education in Indonesia. The causing factor is such as the moral panic of parents about modern-contemporary life. Many parents encourage their children to practice the AlQur'an, with the hope that the children will be more careful and fortify themselves from a free life. The panicked moral attitude of these parents is used by Islamic educational institutions as a market to gain capital gains, such as establishing an educational house/center based on living Qur'an learning. Several educational institutions also offer Shinta Nurani, Luthfi Maulana, Eni Purwati Living Qur’an as New Market ... Page 2 Hayula, P-ISSN: 2549-0761, E-ISSN: 2548-9860 the concept of Islamic Boarding School, Tahfidz Center, and compete to use the AlQur'an as their product brand. This literature research used a social phenomenological science approach with the living Quran theory. This research found that the trend of living Qur'an education in Islamic learning in Indonesian Islamic educational institutions was as a social impact of the spread of moral panic. The moral panic among parents of students became a new business field for managers of Islamic religious education institutions so Qur’an studies is a product that has its own market share which the phenomenon of living al-Quran was as a trend of Islamic education methods in Indonesia.

This model of education is considered as an answer to people's anxiety as well as supporting a religion-based character learning model as an alternative way to alleviate various problems and hope to achieve better human resources. However, without realizing it, the above programs are in line with the trend of the new method presented in Islamic education. It is the living al-Qur'an method, as a category to launch a product approach to how the Al-Quran was revealed and emerged in the midst of the life of Indonesian Muslim society.
Education with the living Al-Qur'an model appears in several places, such as the Daar al-Furqan Islamic Boarding School, Janggalan, Kudus Regency. It is one of the Islamic educational institutions that implements the practice of living the Al-Qur'an. Siti Fauzanah found in her research that the boarding school applies regulations that teach students to practice selected letters in the Al-Qur'an, such as Yasin, al-Mulk, al-Waqi'ah, Ad-Dukhan, and ar-Rahman letters. The letters are read in accordance with the agreed rules, such as after praying in congregation. This living Qur'an education program generates social awareness, in which students feel they have found the essence of themselves, life in the pesantren community, and the value of obligations that must be obeyed (Fauziah, 2014).
Muhammad Ali thought otherwise. This study of the living Qur'an is a complement to the study of the Al-Qur'an that has been more textual and theoretical. According to Ali, the Hayula, P-ISSN: 2549-0761, E-ISSN:  Page 3 study of the Qur'an in the West, the Middle East and in Indonesia is still dominant in discussing textuality and contextuality, but the emphasis has not been on experience and practice. Al-Quran practiced means the lived Quran, no longer thematic and methodological.
Therefore, all this time, Ali said, the Qur'an is approached with the theory of pluralism and feminism. While the living Qur'an has not been applied, even though the direct practice aspect is an important matter (Ali, 2015).
However, even though this study of the living Qur'an is a paradigm shift from textbased studies to context and ultimately to practice, the research of Afriadi Putra and Muhammad Yasir sees that the study of the living Qur'an is still in the stage of finding its most mature form. Putra and Yasir traced models of the study of the Qur'an from the early hijriyah century to contemporary developments in the 21 st century. Thus, they came to the conclusion that the study of the living Qur'an is a new matter but requires maturation of the concept from all sides. (Putra & Yasir, 2018).
Septiana Purwaningrum went further in researching how the Al-Qur'an is practiced. In her findings, Purwaningrum saw the importance of practicing the Al-Qur'an in science education in schools. The verses and narrations related to science are chosen to be used as subject matter. Therefore, the world of Islamic education such as in schools obtains a holistic understanding of the integration of Islam and Science. Students understand and carry out religious teachings that have scientific nuances, and this can be started from school education (Purwaningrum, 2015). before work both physically and mentally. Outward understanding for employees is the belief that reading the Qur'an is an obligation, need, and routine. While the inner meaning of their activities of reading the Qur'an before work is as a motivation for life, calming the heart, a means of self-introspection, and saving charity in the hereafter. (Fawaz, 2019).
Abu Fawas also stated that the living Qur'an activities in health institutions has a great influence. This influence was felt directly by the employees of RSI Sultan Agung. In their findings, employees claimeded to be encouraged to be more obedient to time discipline, establish togetherness among others, and reminded each other among employees. They were also eager to tahsin Al-Qur'an, istiqomah in reading al-Qur'an. The movement to read the Koran before work is a work program that is promoted by the directors of the Sultan Agung Islamic Hospital and is well received by its employees. (Fawaz, 2019).
This research is interesting because it sees that the research of the living Qur'an is in the vortex of educational business trends, and offers to put the Qur'an into practice as part of the marketed educational product. By making the living al-Qur'an a new theme of education, the education market is increasingly finding its interest, and of course educational institutions as producer agents are looking for consumers from the community (parents, guardians of students) to register their children in these institutions. institutions that offer living Qur'an programs.
The hypothesis that the world of education has an' affair' with the capitalist business world is a hypothesis that has been found by many previous studies. Purwanto even mentioned that educational institutions must compete in the free market in order to offer the quality of education that best suits the needs of the market or society (Purwanto, 2015). It is not only education in general, Islamic education in particular has been trapped in the vortex of capitalism or the education business (Rosyid, 2019), but by exemplifying the pesantren education model, Miftachul Ulum still persists by defending Islamic education and making it a representation of criticism of capitalistic education. (Ulum, 2018). The pros and cons of the involvement of Islamic education in the business cycle of capitalism make research on the Living Qur'an in the area of Education more interesting, and it is expected to contribute novelty to the previous findings.
Living Qur'an is a new vocabulary derived from English. Iy literally means the living Qur'an. Literally, the living Qur'an refers to the person of the Prophet Muhammad, not to one type of study in the science of the Qur'an. The Prophet Muhammad was called the living al-Qur'an because he was Insan Kamil, a perfect human being, and haf the most sublime personality among all of God's creation. This is the reason the Holy Prophet is called the living Qur'an (Tan, 2014). Prophet Muhammad SAW taught the Qur'an, and practiced the Qur'an fully in his daily life.
Living Qur'an has developed into a new type of study name in the study of the Qur'an since it was introduced by Heddy Shri Ahimsa-Putra. He classified the meaning of the living Quran into three types: first referrs to the figure of the Prophet Muhammad based on a hadith narrated by Siti Aisyah. second refers to a social group of people whose daily lives use the Al-Qur'an as a reference book, and third refers to the meaning of the Al-Quran itself, not as a text only, but as a living text, which is lived, practiced, and manifested in daily practice (Junaedi, 2015). Qur'an education touted as an Islamic educational activity trapped in the business vortex of the capitalists must be measured by the economic values produced.
In order to see the business and economic aspects, living Qur'an education must be equipped with the principles of what capitalist business is. Sutamat Arybowo, et al., said that business ventures that develop as a capitalist economic system always pursue profit, so that in the realm of capitalism, relationships between humans form relationships such as business. (Arybowo, Retnowati, & Buchari, 2008). From this case, the notion of living Qur'an education in the vortex of new market trends Islamic education can be understood as education that sells the discourse of living Qur'an, yet there are aspects of capitalism.

Research Method
This research was a type of library research that deals directly with text, data, numbers, and not with direct knowledge from the field (Zed, 2008). Thus, information regarding living Qur'an education that enters the business vortex of capitalism is also taken from previously available library information. However, the text, information, and anything else that becomes the material for the analysis of this research is still about social phenomena. Text is a phenomenon beyond the consciousness of the human intellect. Ali Romdhoni considered text as a language phenomenon (Romdhoni, 2016). Furthermore, Radita Gora mentioned that text as a natural phenomenon that is still mysterious, in which the text as an object must be interpreted (Gora, 2014).
Therefore, this study used phenomenology as a research approach. Approach means the way the researcher deals with the object of research, and the approach chosen in this study was a qualitative approach because phenomenology is part of a qualitative approach (Endraswara, 2006). Education using the Living Qur'an as part of the socio-religious reality allows it to be approached with this phenomenological approach. Peter Connolly revealed that the idea of a phenomenological study of religion is an attempt to justify the study of religion based on its own terms rather than the point of view of theologians or social scientists (Connolly, 2002

Research Finding
The Qur'an itself. From some of the discussions found, the Living al-Qur'an does not exist in an empty historical space, but the phenomenon of the Living al-Qur'an is preceded by a long series of complicated and complex human life, both concerning economic, political, social, cultural, and social life, religion, to art. These precedents are very broad, and this study discusses only one precedent, namely moral panic, education, capitalism ambitions, and the Living al-Qur'an as the end product of this complex journey.

Living al-Qur'an and Moral Panic
Sociologically, the increase in public interest in educational services that offer the Living Qur'an teaching method started with a moral panic. The various impacts of modernity such as colonialism, secularism, liberalism, and Westernization that led Islamist to worry about the decreasing role that Islam was playing in society and in the state (Fuad, 2019: 187).
Tri Wahyuni said that the presence of religion in public schools is not a form of privatization or exclusion of certain ideologies (Wahyuni, 2019). Reading the Al-Qur'an, for example is more of a benchmark for instilling religious values in schools because people think that there is no other standard of goodness that is more applicable and in accordance with the needs of The number of juvenile delinquencies that lead to criminal acts is the most appropriate reason for the moral panic of parents, school institutions, and the government. When this moral anxiety increases and school institutions become the place for juvenile delinquency, then there is no other choice but to seek Islamic education that is applicable, and immediately visible concrete evidence of its success, including the issue of Living al-Qur'an. This moral panic does not only occur in official educational institutions, but also in the midst of informal religious groups, such as certain religious social organizations. Modernity and all its derivative effects are the reason for the emergence of a moral panic that threatens their existence claiming to be the spreaders of religion (Nurani, 2019).
In other words, moral destruction or changes in adolescent behavior, especially those at the age of students, tend to be negative. It caused unrest in the hearts of all elements, parents, society, managers of formal and informal educational institutions, as well as the government. One of the causes is modernity. It is changes in the flow of information media and technology. In this kind of moral panic, Al-Qur'an-based character education becomes a basic need of society. Al-Qur'an is believed to be able to restore the morality of students (Hakim, 2014).
As chains that can't be broken from one another, modernity causes students' behavior that tends to be negative, which is then responded with moral panic by all elements of society, including education managers, government and society, then a shared belief arises that the Al-Qur'an is one the only alternative. In the end, educational institutions implement the living Quran as an answer to the needs of the community. At this point, educational institutions that offer services to the community's needs, including character building through Living al-Qur'an, will receive a positive response from the community.

Living al-Qur'an: Business in Education
Zelka Afriami and Elva Rahmah said that in modern era, it is difficult for parents to monitor children's interactions, especially when they are familiar with laptops and smartphones. In Padang city, many parents enroll their children in extracurricular activities such as tutoring and studying Islam. Many also leave their children at the Tahfidz Qur'an Center. From the many Tahfidz centers in Padang city, parents are confused about finding a place with an affordable cost. In fact, according to the findings of this research, parents sometimes regret sending their children to one of the Tahfidz Center, while elsewhere, there are other Tahfidz Center with better facilities and more affordable prices. (Afriami & Rahmah, 2017).
The issue of cost is an important matter in the education of the Tahfidz Qur'an Center.
Furthermore, Afriami and Rahmah said, cost is an element that people consider in choosing a Tahfidz Qur'an Center. Most people want affordable costs (Afriami & Rahmah, 2017).
Competition in providing affordable prices and quality educational services is a matter of education business competition.
In a website for providing services for memorizing 30 juz of Al-Qur'an, it is said that the cost of a superior program that can be followed by various ages, professions and backgrounds to memorize the Qur'an with a target of 30 juz is IDR 5,000,000 the Emotional and Spiritual Quotient (ESQ) project, Islam is used as the basis of education.
One of the ESQ project collaborations was with Krakatau Steel, one of the largest companies in Indonesia. Furthermore, based on the research report, Ary Ginanjar Agustian said that Islam can't be separated from productivity and prosperity in the global economic stage (Kato, 2014).
ESQ is part of the living Qur'an project, where the Qur'an must become the spirit of global business. Krakatau Steel as a state-owned company uses the services of Ary Ginanjar Agustian to boost morale for its employees. This is proof that the living Qur'an at the corporate level is needed, as well as another form of Islamic capitalism (Kato, 2014). Islamic religious education in general, and Qur'anic education in particular are campaigned to be an alternative for moral formation and character strengthening as well as morals, collaborates with capitalism in a very subtle and slick manner.

Living Qur'an as The Phenomenon of Islamic Education Trend in Indonesia
Living Qur'an is a phenomenon of Al-Qur'an that lives in the midst of society. The In the same case, Padang city also appeared several houses/centers of Tahfidz.
According to Zelka Afriami and Elva Rahmah, entering the modern era, it is difficult for parents to supervise children's interactions, especially for those who are already familiar with smartphones. Thus, many people in the Padang send their children in extracurricular activities to study Islam, and many also entrust their children to their children at Tahfidz Qur'an Center. (Afriami & Rahmah, 2017).
In other cases, furthermore, the living al-Qur'an is used as a guide for science education to find the integration of the Qur'an and science as a form of proof of the greatness of the Qur'an and science that can be proven through science and technology. This method conducts learning the selection of verses of Al-Qur'an and science is chosen to be used as subject matter, so that the world of Islamic education such as in schools obtains a holistic understanding of the integration of Islam and Science (Purwaningrum, 2015). The Living Qur'an related to science education is basically not just a matter of integrating Al-Qur'an with science, but rather the practice in the field of morals and morality contained in Al-Qur'an. Hence, students are kept away from all negative influences that arise caused by changing times (Frimayanti, 2017).
From some of the findings above, it can be concluded that the moral panic of the community has made al-Qur'an education services an urgent need. This is what makes educational institutions compete in the free market in order to offer the quality of education that best suits the needs of the market or society (Purwanto, 2015). However, the issue of moral panic is not only used by educational institutions to answer the market and public anxiety, but also some institutions are also concerned about the various negative effects of the rapidly becoming increasingly globalized modern world. It moves several institutions to hold a living Al-Qur'an program in Institutions in Health Agencies. Through the "Al-Quran Movement Before Work" at Sultan Agung Islamic Hospital, Semarang, employees are required to read the Qur'an as a motivation for life, peace of mind, a means of selfintrospection, and charity savings in the hereafter. This is evidenced by the great effect felt directly by the employees of RSI Sultan Agung who claim to be encouraged to be more obedient to time discipline, establish togetherness among others, and remind each other among employees. (Fawaz, 2019). In addition to RSI, the Krakatau Steel company also embeds the living al-Qur'an as a guide for Emotional and Spiritual. This is conducted to assist the morale of employees to behave as taught in Al-Qur'an (Kato, 2014).
Some of the findings above are part of the living Qur'an trend phenomenon in the world of Islamic education as an answer to the anxiety of parents towards their children, as well as becoming a variety of business market fields in the world of education. It is undeniable that all of these are part of a social phenomenon that has recently emerged in our face, because in the past, the term education based on the Qur'an was rarely encountered, but since the emergence of various parental panics, regarding the education model based on the Qur'an Religion then emerged among us as a new style of Islamic education in Indonesia. This term is in line with a trend of a new method of Islamic studies. The living al-Qur'an or Al-Quran that lives in the midst of society in this case is in world realm of Islamic Education.

Conclusion
Living al-Qur'an is part of new trend of methods in the study of Qur'anic science and interpretation that are often used in the name of various social phenomenon that originate from the spirit of the text or content of the Qur'an. However, the phenomenon of the living Qur'an is also found in the realm of Islamic education in Indonesia. The main cause is the emergence of moral panic from parents over the progress of modern times. Thus, they think about the future of their children in order not to get involved from the various negative impacts due to The progress of modern times. Educational model based on Al-Qur'an is an answer to parents' anxiety. Besides, the living al-Qur'an in education is also part of the business market in the world of education. Hence, education as an agent of capital can facilitate its market prospects by using living-based education of Al-Qur'an. Furthermore, this phenomenon became a trend in the world of education with the emergence of al-Qur'an practice education in Islamic boarding schools, awareness of al-Qur'an education from an elementary age, to the emergence of various tahfidz cities in various cities, one of which is