JURNAL DINAMIKA MANAJEMEN DAN BISNIS http://journal.unj.ac.id/unj/index.php/jdmb <p>Jurnal Dinamika Manajemen dan Bisnis (JDMB) <a href="http://u.lipi.go.id/1512361342">|ISSN: 2614-1353 (Online)</a><a href="http://u.lipi.go.id/1346207183">| </a>is published by Faculty of Economics, Universitas Negeri Jakarta, Kampus A, Jl. Rawamangun Muka, Jakarta Timur 13220, Telepon (021) 4721227, Fax (021) 4706285 Indonesia. Jurnal Dinamika Manajemen dan Bisnis (JDMB) provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to Management. This journal encompasses original research articles, review articles, and short communications, including: (1) Strategic Management; (2) Financial Management; (3) Human Resource Management, and (4) Marketing Management. Jurnal Dinamika Manajemen dan Bisnis (JDMB) is published twice a year, in April and September. Starting from 2020, the number of articles in one year is 14 articles. Each article that has been received by the board of editors, will be reviewed and selected for later publication without prejudice to the substance of the article.</p> en-US dewiagustin@unj.ac.id (Dewi Agustin Pratama Sari,SE.,M.S.M) bagasmufhtie23@gmail.com (Bagas Mufhtie) Wed, 28 Sep 2022 00:00:00 +0700 OJS 3.1.2.1 http://blogs.law.harvard.edu/tech/rss 60 The Impact of Social Media Marketing and E-Wom on Purchase Decisions Through Purchase Intention: Study on Ready-to-Eat Food http://journal.unj.ac.id/unj/index.php/jdmb/article/view/28091 <p>The focus of this research is to determine the influence of social media marketing&nbsp;on purchase intention, the influence of e-WoM&nbsp;on purchase intention, the influence&nbsp;of purchase intention on purchase decisions, the influence of social media marketing on purchasing decisions, the influence&nbsp;of e-WoM on purchase&nbsp;decisions, and the influence of social media marketing and e-WoM on purchasing decisions through a purchase intention. A questionnaire was used as the data collection instrument in a survey approach. The research sample included 250 people who follow Lokasaji on social media, live in Jabodetabek, are 17 and above, and have purchased Lokasaji products in the last six months. SPSS and LISREL's SEM (Structural Equation Model) were used for data analysis. The results of the hypothesis test show that all hypotheses are accepted.</p> Alyssa Anindya Putri, Mohamad Rizan, Ika Febrilia Copyright (c) 2022 Alyssa Anindya Putri, Mohamad Rizan, Ika Febrilia https://creativecommons.org/licenses/by-nc-sa/4.0 http://journal.unj.ac.id/unj/index.php/jdmb/article/view/28091 Wed, 28 Sep 2022 13:49:27 +0700 Predicting Customer Satisfaction and Intention to Revisit a Local Coffee Shop with Industrial Concept in Jakarta http://journal.unj.ac.id/unj/index.php/jdmb/article/view/27347 <p>This study examines the factors that influence customer satisfaction and visiting intentions at a local industrial coffee shop. This&nbsp; study&nbsp; uses&nbsp; six&nbsp; measured&nbsp; variables: service quality, food quality, variety of menu, café atmosphere, customer satisfaction and revisit intention. The data collection method used a survey with an instrument in the form of a online questionnaire. Respondents are those who live in DKI Jakarta and have made purchases and visits to local coffee shop with industrial concepts. A total of 246 respondents were involved, the data were analyzed using SPSS 26 and SEM from AMOS software version 26 to manage and analyze data. The results of this study based on the hypothesis indicate that the hypothesis of service quality on revisit intention is accepted and significant, service quality on customer satisfaction is accepted and significant, food quality on revisit intention is accepted and significant, food quality on customer satisfaction is accepted and significant, customer satisfaction on revisit intention is accepted. and significant, variety of menu on customer satisfaction is accepted and significant, variety of menu on revisit intention is accepted and significant, café atmosphere on customer satisfaction is accepted and significant, café atmosphere on revisit intention is accepted and significant.</p> Bagas Mufhtie, Usep Suhud , Shandy Aditya Copyright (c) 2022 Bagas Mufhtie, Usep Suhud , Shandy Aditya https://creativecommons.org/licenses/by-nc-sa/4.0 http://journal.unj.ac.id/unj/index.php/jdmb/article/view/27347 Wed, 28 Sep 2022 20:27:05 +0700 The Impact of E-Service Quality and Brand Trust on Repurchase Intention with Customer Satisfaction as Intervening for Telemedicine Application Users http://journal.unj.ac.id/unj/index.php/jdmb/article/view/28321 <p>As an intervention for Halodoc application users, this study aims to determine the impact of telemedicine application product e-service quality and brand trust&nbsp; on&nbsp; customer satisfaction repurchase intent. We surveyed 245 users of &nbsp;Halodoc applications who performed transactions using Halodoc applications at least once in the past year. The data analysis method used SPSS version 23 and the SEM analysis used LISREL 8.8 to process and analyze the survey data. Hypothesis test results&nbsp; show that quality of e-service&nbsp; has a positive and significant impact on repurchase intention, brand trust has a positive and significant impact on repurchase intention, and quality of e-service&nbsp; has a positive impact on customer satisfaction. It shows that it has a significant impact. Trust has a significant positive impact on customer satisfaction, and customer satisfaction has a significant positive impact on repurchase intention. In addition, the results of this study&nbsp; show a positive and significant indirect relationship between quality of e-service&nbsp; and brand confidence in repurchase intent mediated by customer satisfaction and&nbsp; repurchase intent mediated by customer satisfaction.</p> Annisa Dayani, Agung Kresnamurti Rivai, Shandy Aditya Copyright (c) 2022 Annisa Dayani, Agung Kresnamurti Rivai, Shandy Aditya https://creativecommons.org/licenses/by-nc-sa/4.0 http://journal.unj.ac.id/unj/index.php/jdmb/article/view/28321 Wed, 28 Sep 2022 20:40:45 +0700