Pengaruh Fungsi Peer Group Terhadap Pengambilan Keputusan Pembelian (Pencarian Informasi) Produk Kosmetik Pada Remaja Putri

  • Indah Astika Sari Pendidikan Kesejahteraan Keluarga
  • Hamiyati Hamiyati Pendidikan Kesejahteraan Keluarga, Universitas Negeri Jakarta
  • Rasha Rasha Pendidikan Kesejahteraan Keluarga, Universitas Negeri Jakarta
DOI: https://doi.org/10.21009/JKKP.061.01
Keywords: Fungsi Peer Group, Pencarian Informasi, Pengambilan Keputusan Pembelian, Produk Kosmetik

Abstract

This research aims to knowing the influence of peer group function of purchasing decisions (information search) cosmetic products in teenagers. This research was conducted at the 140 Junior High School in Jakarta. This research method using survey method.  Population inthis reseach is student grade nine, with the total sample is 70 respondents. Data was taken by using simple random sampling. The hypothesis test data used is product moment correlation coeffcient with  result     rxyhitung  >  rxytabel,  atau 0,704 > 0,235. Result of t-test with significance level  0.05 obtained 8,17 > 1,995 or thitung > ttabel  means that is correlation beetween peer group function of purchasing decisions (information search) cosmetic products. Result of regression obtained Fhitung 66,78, and Ftabel 3,985 so that Fhitung < Ftabel means that there is a significant influence between peer group function of purchasing decisions (information search) cosmetic products in teenagers. Contribution peer group function of purchasing decisions (information search) cosmetic products in teenagers as big as 49,56%, and the remaining 50,44% is determined by other factors which is not examined.

Abstrak

Penelitian ini bertujuan untuk mengetahui pengaruh fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik  pada remaja. Penelitian ini dilaksanakan di Sekolah Menengah Pertama 140 Jakarta. Metode penelitian ini menggunakan metode survey. Populasi pada penelitian ini adalah siswi kelas IX, dengan jumlah sampel 70 responden. Teknik pengambilan data menggunakan teknik simple random sampling. Uji hipotesis data yang digunakan adalah korelasi koefisien product moment dengan hasil disimpulkan rxyhitung > rxytabel , atau 0,704 > 0,235. Hasil uji t dengan taraf signifikansi 0,05 diperoleh 8,17 > 1,995 atau thitung > ttabel yang berarti terdapat korelasi antara fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik. Perhitungan uji signifikansi regresi diperoleh hasil perhitungan Fhitung 66,78 dan Ftabel 3,98 sehingga Fhitung < Ftabel artinya terdapat pengaruh yang signifikan antara fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik. Konstribusi fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) sebesar 49,56%, sedangkan sisanya yaitu 50,44% ditentukan dengan faktor lain yang tidak diteliti.

Published
2019-04-24
Issue
Vol 6 No 01 (2019): JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan)
Section
Articles

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