Analisis Faktor yang Mempengaruhi Loyalitas Pelanggan Asuransi Kesehatan di Jakarta

  • Indri Agustianti PT Asuransi Kesehatan Tbk, Jakarta, Indonesia
Keywords: Customer Loyalty, Corporate Image, Customer Trust, Social Bond, Customer Satisfaction

Abstract

The purpose of this research is to know the influence of corporate image, customer trust, social bond, customer satisfaction toward health insurance customer loyalty. Respondents in this research is health insurance participants in Jakarta. The method used in this research is a quantitative method with using convenience techniques sampling. The number of respondents 250 individuals. Collected data analyzed the validity and reliability. Research hypothesis tested with Structural Equation Modelling (SEM).

Published
2018-03-31
How to Cite
Agustianti, I. (2018, March 31). Analisis Faktor yang Mempengaruhi Loyalitas Pelanggan Asuransi Kesehatan di Jakarta. Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB), 6(1), 72-81. https://doi.org/https://doi.org/10.21009/JPEB.006.1.8