Analisis Penerimaan dan Penggunaan Teknologi Ojek Online dengan TAM
The purpose of this research is to examine factors acceptance and use behaviour of motorcycle online. A conceptual framework has been developed based on the Technology Acceptance Model (TAM) theory. A questionnaire was developed and used to collect information from 358 respondents from motorcycle online user.Questionnaire survey was conducted in South Tangerang, Indonesia. The quantitative research methode was used with convenience method of sampling. The results reveal that the Perceived Ease of Use also has influence to Perceived Usefulness and Perceived Usefulness has significant influence to behavioural intention. Attitudes also positively influencing the behavioural intention motorcycle online. Facilitating Condition have significant influence to use behaviour of the motorcycle online. Behaviour intention has a positive impact on use behaviour of the motorcycle online.
Keywords: Technology Acceptance Model, Penerimaan Dan Penggunaan Teknologi Ojek Online, UTAUT,Perilaku Konsumen.
Copyright (c) 2018 Hanna Christina, Usep Suhud
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Articles in Jurnal Pendidikan Ekonomi & Bisnis are Open Access articles published under the Creative Commons CC BY-NC-SA License This license permits use, distribution and reproduction in any medium for non-commercial purposes only, provided the original work and source is properly cited. Any derivative of the original must be distributed under the same license as the original.