WAJAH BARU TAMBUN SELATAN: PERUBAHAN SOSIAL PASCA PEMBANGUNAN PERUMAHAN GRAND WISATA

Abstract

The formerly agrarian region of Tambun Selatan has now transformed into a modern residential area. This study aims to examine the social changes occurring in the Tambun Selatan community following the development of the Grand Wisata housing complex by Sinarmas Land, using a qualitative research method. The construction of Grand Wisata has had both positive and negative impacts on social structure, socio-cultural conditions, the economy, livelihoods, and patterns of social interaction, particularly due to the new lifestyle introduced by incoming residents. This indicates that the suburbanization trend brought by newcomers plays a key role in this transformation. The study also identifies the significant role of companies as agents of social change in the context of Grand Wisata’s development in Tambun Selatan. The development of Grand Wisata has not only altered the physical landscape of the area but has also significantly affected the social and economic lives of the local community.

Keywords: Grand Wisata, Social Change, Companies as Agents of Social Change