Self-Presentation of Hijabi Adolescents through the Use of Multiple Instagram Accounts

A Dramaturgical Case Study on Hijabi Adolescents Using Multiple Instagram Accounts

Abstract

This research examines the self-presentation of hijabi adolescents in navigating public and personal identities in two different digital spaces, namely the main account and the secondary account on Instagram. The method used is qualitative with a case study approach. Data were collected through observation, interviews, and documentation. The subjects are 4 hijabi adolescents who own multiple accounts, selected through purposive sampling. Data were analyzed using Erving Goffman's dramaturgy theory. The findings show that the main account serves as the front stage to build a religious and professional image through modest photos, hijabs, and formal achievements. Meanwhile, the secondary account acts as the backstage, allowing freer personal expression, such as posting content without a hijab, humor, or personal opinions. Different impression management strategies are applied to each account through follower selection, privacy settings, and content management, enabling a balance between societal expectations and more authentic self-expression.