Character Education Campaign Program to Build Traffic Law Compliance Awareness Among Senior High School Students Who Use Private Vehicles

Abstract

The use of motor vehicles by students who do not yet hold a driving license remains a common phenomenon in senior high schools, even though the obligation to hold a SIM is explicitly regulated under Law Number 22 of 2009 concerning Road Traffic and Transportation. This study describes the implementation of a Character Education Campaign Program on Traffic Law Compliance Awareness for senior high school students who use private vehicles, and evaluates its effect on students' understanding of traffic rules and road safety. A descriptive qualitative approach was used, with data collected through interviews, observation, questionnaires, and documentation. The campaign was held at SMA Negeri 83 Jakarta on 11 December 2025 and targeted 114 tenth- and eleventh-grade students, who subsequently completed a comprehension questionnaire and a program-evaluation form. The results show that most students fell into the "very well understood" category regarding traffic-compliance material after the campaign, with the highest scores recorded for understanding the legal risks and safety consequences of riding without a SIM. The evaluation form likewise placed every assessed aspect of the program's implementation in the "very successful" category. These findings indicate that a systematically designed, persuasively delivered character education campaign is effective in raising the understanding and legal awareness of senior high school students who use private vehicles, and is relevant as a vehicle for strengthening civic education within the school environment.

ABSTRAK

Penggunaan kendaraan bermotor oleh pelajar SMA tanpa Surat Izin Mengemudi (SIM) masih sering dijumpai, meskipun telah diatur dalam Undang-Undang Nomor 22 Tahun 2009 tentang Lalu Lintas dan Angkutan Jalan. Penelitian ini mendeskripsikan pelaksanaan Program Kampanye Pendidikan Karakter dan Kesadaran Ketaatan Lalu Lintas pada siswa SMA pengguna kendaraan pribadi serta mengevaluasi pengaruhnya terhadap pemahaman siswa, menggunakan pendekatan kualitatif deskriptif melalui wawancara, observasi, kuesioner, dan dokumentasi terhadap 114 siswa di SMA Negeri 83 Jakarta. Sebagian besar siswa berada pada kategori "sangat paham" terhadap materi ketaatan lalu lintas, dengan capaian tertinggi pada pemahaman risiko hukum berkendara tanpa SIM, sementara seluruh aspek angket evaluasi program berada pada kategori "sangat sukses". Temuan ini menunjukkan bahwa kampanye pendidikan karakter yang sistematis dan persuasif efektif meningkatkan kesadaran hukum siswa dan relevan bagi penguatan pendidikan kewarganegaraan di sekolah.