Communications

DISONANSI KOGNITIF PADA IBU TUNGGAL

Annisa Dwi Kurnia — 2024-01-28

Sebagai seorang ibu tunggal, tanggung jawab yang diemban lebih kompleks karena harus menjalani peran ganda: menjadi kepala keluarga, mencari nafkah, mendidik anak, dan mengurus rumah tangga seorang diri. Peran sulit yang harus dijalani serta penerimaan diri yang harus dilalui menimbulkan kondisi disonansi kognitif pada ibu tunggal. Penelitian ini bertujuan untuk mengetahui disonansi kognitif yang dialami oleh ibu tunggal sebagai kepala keluarga. Metode deskriptif kualitatif digunakan dalam penelitian ini dengan paradigma konstruktivis. Pengumpulan data dilakukan melalui wawancara mendalam semi terstruktur dan observasi non-partisipan. Data yang dikumpulkan dianalisis menggunakan teknik analisis data dari Miles dan Huberman yaitu melalui tahap kondensasi data, penyajian data, verifikasi dan penarikan kesimpulan. Adapun hasil dari penelitian ini adalah Ibu tunggal merasa cukup berat dalam menjalani perannya mencari nafkah sekaligus mengurus rumah, keempat informan memilih untuk menerima keadaan dan melanjutkan hidup demi menghidupi anak.

ANALISIS RESEPSI PADA GANGGUAN MENTAL BIPOLAR DALAM FILM KU KIRA KAU RUMAH

Ilmiawan Noor Rachim — 2024-01-28

A mental health issue that has been of concern to the public in recent years is bipolar mental disorder. The disorder has an impact on increasing mortality rates, especially death by suicide. One of the Indonesian movies that raised the theme of bipolar mental disorder is the movie Ku Kira Kau Rumah. This research aims to find out how the audience perceives the content of the message, especially regarding Bipolar mental disorder in the movie Ku Kira Kau Rumah.

This research uses a descriptive qualitative approach with the method of reception analysis by Stuart Hall based on three categories namely Dominant Hegemonic Position, Negotiate Position and Oppositional Position using primary data sources as the main source. The data collection techniques used were interviews with eight informants and documentation. The data analysis technique used is the Miles and Huberman model including data reduction, data display and conclusion drawing and the data validation technique is source triangulation.

Based on the results of the research data analysis, it was concluded that two informants were in the dominant hegemonic position, meaning that the two informants approved the message conveyed. Then three informants are in a positive negotiated position, meaning that the informant tends to agree with the message conveyed in the film and the last three informants are in an oppositional position, which means that the informant who is in the positive position does not agree with the message conveyed in the film.

PENGARUH TERPAAN KONTEN VIDEO #OOTD DI TIKTOK TERHADAP PERILAKU KONSUMTIF MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS RIAU

Pramudia Nugroho — 2024-01-28

The social media that is currently dominating and widely used is TikTok. The features in the TikTok app are very diverse, one of which is hashtags. One video content often seen on TikTok is #OOTD or outfit of the day. This study aimed to see the effect of exposure to #OOTD video content on the consumptive behavior of students of the Faculty of Economics and Business of Riau University. The research method used is quantitative, with an explanatory approach and a questionnaire as the main instrument in data collection. In determining the sample using the unknown population formula and the results obtained were 100 respondents. Purposive sampling was used as a sampling technique. The S-R theory is used, whereas the stimulus-response theory assumes that spoken words (oral-written), non-verbal cues, pictures, and specific actions stimulate other people to respond a certain way. Based on the results of this study, the independent variable (X) #OOTD Video Content on TikTok has an influence of 48.5% on the dependent variable (Y) Consumptive Behavior of students of the Faculty of Economics and Business, Riau University. This, H0 is rejected, and Ha is accepted.

PENGARUH KAMPANYE PUBLIC RELATIONS “WASTE DOWN BEAUTY UP” TERHADAP KESETIAAN PELANGGAN SOCIOLLA DENGAN MEDIASI CORPORATE IMAGE

Giva Hamidah — 2024-02-04

Terbentuknya kebiasaan belanja berlebih atau over buying akibat meningikuti trend kecantikan berdampak buruk bagi lingkungan, karena meningkatknya limbah sampah kemasan produk kecantikan. Menurut data Waste4Change mencapai 6.8 juta ton sampah yang berasal dari industri kecantikan. Berdasarkan hal tersebut, Sociolla berinisiatif melakukan kampanye program waste down beauty up upaya membantu mengurangi limbah industri kecantikan. Dengan merubah kemasan bubble wrap guna mengurangi penggunaan plastik perusahaan mencapai 250 ribu meter kubik per tahunnya serta Sociolla mengajak untuk menerapkan bijak berbelanja produk kecantikan. Maka dari itu penelitian ini bertujuan untuk melihat bagaimana pengaruh program waste down beauty up terhadap kesetiaan pelanggan dengan mediasi corporate image. Paradigma yang digunakan dalam penelitian ini adalah paradigma positivis. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh antara kampanye public relations terhadap kesetiaan pelanggan Sociolla melalui mediasi corporate image. Melalui kampanye public relations “waste down beauty up” mampu memberikan pandangan yang positif terhadap Sociolla. Hal ini dilihat dari dimensi tertinggi yaitu terdapat pada isi pesan kampanye. Dimana Sociolla memberikan pemahaman untuk peduli lingkungan kepada pelanggan sehingga dapat dikatakan kampanye memberikan pandangan yang baik terhadap Sociolla dan menjadikan adanya kesetiaan pelanggan untuk tetap menggunakan marketplace Sociolla dikemudian harinya.

FENOMENA DISINFORMSASI VAKSINASI COVID-19 PADA REMAJA DI KABUPATEN JOMBANG

tyvani audia rizki — 2024-02-06

This study looks at how disinformation regarding Covid-19 affects the process of making vaccination decisions for adolescents aged 12 to 17 years in Jombang Regency. The increase in the spread of disinformation related to Covid-19, which contains information that lacks credibility in the content of the information available, creates various negative perspectives from its readers towards the Covid-19 vaccination, which, as stated by WHO, has spread disinformation and caused confusion, suspicion, as well as negative sentiment towards the Covid-19 vaccination. In addition to vaccine skepticism and skepticism, public health has long been the target of foreign disinformation campaigns, including conspiracy theories, as part of the larger struggle for national security (Boghardt, 2009; Ellick & Westbrook, 2018). With the influence of rampant disinformation on various social media, the suspicion of vaccination is increasing, which gives a negative view. This study used a qualitative approach with a phenomenological study method. Data collection techniques were carried out by means of FGD (Forum Group Discussion) and interviews. The results of the study show that Covid-19 disinformation has a role in the decision-making process for youth vaccination aged 12-17 years in Jombang. However, with this, there are still other factors that influence the decision, namely related to the role of community leaders around. This study used a qualitative approach with a phenomenological study method. Data collection techniques were carried out by means of FGD (Forum Group Discussion) and interviews. The results of the study show that Covid-19 disinformation has a role in the decision-making process for youth vaccination aged 12-17 years in Jombang Regency. However, with this, there are still other factors that influence the decision, namely related to the role of community leaders around. This study used a qualitative approach with the phenomenological study method. Data collection techniques were carried out by means of FGD (Forum Group Discussion) and interviews. The results of the study show that Covid-19 disinformation has a role in the decision-making process for youth vaccination aged 12-17 years in Jombang Regency. However, with this, there are still other factors that influence the decision, namely related to the role of community leaders around.

Keywords: Disinformation; Vaccination; Decisions