Faktor Keputusan Pembelian Thrift Shopping Pada Mahasiswa Fakultas Ilmu Sosial Universitas Negeri Jakarta

Authors

  • Aisah Indriani UNJ
  • Dian Alfia Purwandari
  • Saipiatuddin

DOI:

https://doi.org/10.21009/EIPS.007.2.04

Keywords:

Conformity, Purchase Decisions, Thrift Shopping

Abstract

Aisah Indriani, The Effects of Conformity on Thrift Shopping Purchase Decisions Among Students of the Faculty of Social Sciences, Jakarta State University. Thesis. Jakarta: Social Science Education Study Program, Faculty of Social Sciences, Jakarta State University, 2023.

This study aims to determine the effects of conformity on thrift shopping purchase decisions among students of the Faculty of Social Sciences, Jakarta State University. This research uses  a quantitative method with purposive sampling technique. The research was conducted with the condition that the respondents are thrift shopping consumers and active students of the Faculty of Social Sciences, Jakarta State University. The sample obtained was 95 students out of a population of 125 students. Based on the t-test results, the calculated t-value of 4.928 is greater than the t-table value of 1.989, which means there is an influence of conformity on thrift shopping purchase decisions among students of the Faculty of Social Sciences, Jakarta State University, with a low level of influence.

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Published

2024-12-30

How to Cite

Indriani, A., Purwandari, D. A., & Saipiatuddin. (2024). Faktor Keputusan Pembelian Thrift Shopping Pada Mahasiswa Fakultas Ilmu Sosial Universitas Negeri Jakarta. Edukasi IPS, 7(2), 25–35. https://doi.org/10.21009/EIPS.007.2.04

Issue

Vol. 7 No. 2 (2024): EDUKASI IPS

Section

Articles

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Copyright (c) 2024 Aisah Indriani, Dian Alfia Purwandari, Saipiatuddin

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