Intervening Health Behavior in Health Communication Literacy on Public Health in the 2020-2021 Pandemic

Abstract

There is a lot of information on health and pandemics that
almost makes people's behavior change. Healthy people's behavior has
become a habit. The formulation of the research problem is whether there
is an effect of health communication literacy on public health mediated
by the healthy behavior of the community. The research objective was to
see the effect of health communication literacy on public health mediated
by the healthy behavior of the community. Many previous studies have
supported this research. The concepts used in this research are health
communication literacy, healthy behavior, and public health. The
research method used is quantitative explanative. With questionnaires
and interviews with various health policymakers, health observers,
patients who have recovered from Covid-19, and people who have not
been exposed to Covid-19. The validity and reliability of this study are
positive so we can look to the next step. The descriptive results of this
study point to the positive direction of the three variables. This means
that all variables are manifested positively by the respondent on the
statements made by the researcher. In the next statistical test using simple
regression that the effect of health communication literacy on public
health has a strong effect by using the intervention variable, namely
health behavior. Interviews with informants stated that social media was
used by the public on visits to health pages in a pandemic. And public
health behavior greatly changes people's lives and has a strong effect on
public health. Suggestions in this study that health communication
literacy can affect public health with public health behavior during a
pandemic.
Keywords: Health Communication Literacy, Health Communication,
Health