Soimah, Harni, et al. “The Impact of Education Quality and Self-Ability on Students’ Decisions to Choose an Islamic Education Program in Higher Education: Exploring the Mediating Role of Brand Image ”. Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan, vol. 11, no. 1, June 2024, pp. 117-31, doi:10.21009/improvement.v11i1.44304.