Initiation of a Marketplace-Based Creative Freelance Service Provider to Optimize MSMEs Digital Marketing in Indonesia

Authors

  • Nailis Sa'adah Universitas Negeri Semarang
  • Nony Rahmawati
  • Aulia Dewi Puspita
  • Risanda Alirastra Budiantoro

DOI:

https://doi.org/10.21009/ISC-BEAM.011.20

Keywords:

freelance, digital marketing, marketplace

Abstract

Micro, Small, and Medium Enterprises (MSMEs) is a sector that has a major contribution to the Gross Domestic Product. However, there are still many problems faced by MSMEs, including digital marketing. One of the causes of these problems is the lack of skills of MSMEs actors in the creative field. Beside that, the number of creative freelancers continuously increase as well. These two conditions are the right momentum to create an innovation that can make it easier for MSMEs actors to optimize their marketing. Therefore, this paper aims to provide alternative solutions for MSMEs actors in assisting to optimize digital marketing more effectively and efficiently. This writing uses a qualitative approach with a Business Model Canvas (BMC) as the analysis tool. The result of this writing is the creation of an application for providing freelance worker services in the field of creative work to optimize MSMEs marketing. This application carries the marketplace concept, which can make it easier for MSMEs actors to find freelancers who offer services in the field of digital marketing.

References

Alford, P., & Page, S. J. (2015). Marketing technology for adoption by small business. The Service Industries Journal, 35(11–12), 655–669.
Az-Zahra, N. S. (2021). Implementasi digital marketing sebagai strategi dalam meningkatkan pemasaran UMKM. NCOINS: National Conference Of Islamic Natural Science, 1(1), 77–88.
Chasanah, A. N., Herawati, R., Budiantoro, R. A., & Putro, F. I. F. S. (2021). MAWAR (Melawan Rentenir): Integrated MSMEs Financial Inclusion Strategy In Sharia-Based. JEJAK, 14(1), 61–76.
Direktoran Statistik, Keuangan, TI, dan Pariwisata. (2020). Statistik eCommerce 2022.
Hakim, D.R., & Rosini, I. (2018). Metode Penulisan Ilmiah.
Harahap, H. S., Dewi, N. K., & Ningrum, E. P. (2021). Pemanfaatan Digital Marketing Bagi UMKM. Jurnal Loyalitas Sosial, 3(2), 77–85.
Sarfiah, S. N., Atmaja, H. E., & Verawati, D. M. (2019). Jurnal REP (Riset Ekonomi Pembangunan). Jurnal REP Vol, 4(1).
Suwarni, E., Sedyastuti, K., & Mirza, A. H. (2019). Peluang dan Hambatan Pengembangan Usaha Mikropada Era Ekonomi Digital. IKRAITH-EKONOMIKA, 2(2), 29–34.
Widodo, A. S. (2019). Peran Internet dalam Meningkatkan Jumlah Pekerja Lepas di Indonesia. Nyimak: Journal of Communication, 3(2), 191–202.

Downloads

Published

2024-02-17

How to Cite

Nailis Sa’adah, Nony Rahmawati, Aulia Dewi Puspita, & Risanda Alirastra Budiantoro. (2024). Initiation of a Marketplace-Based Creative Freelance Service Provider to Optimize MSMEs Digital Marketing in Indonesia. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), 1(1), 290–296. https://doi.org/10.21009/ISC-BEAM.011.20