The Influence of Fintech Payments, Financial Behavior, Lifestyle, on The Consumption Behavior of Generation Z In Palu City

english

Authors

  • lesmana adelyanto sampe Student of Management Undergraduate Study Program, Faculty of Economics and Business, Tadulako University

Keywords:

fintech payment, financial behavior, lifestyle, consumption behavior

Abstract

This study aims to determine the effect of Fintech Payments, Financial Behavior and Lifestyle on consumption behavior in generation z in Palu City and the data used is primary data. The method used in this research is a quantitative method with a research sample using purposive sampling which amounted to 60 samples. The analysis method used multiple linear analysis, test F and T test. The results of this study indicate that Fintech Payments, financial behavior and lifestyle have a positive effect on consumption behavior simultaneously. As well as fintech payments have a positive effect on consumption behavior partially, financial behavior has a positive effect on consumption behavior partially

References

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Published

2024-08-13

How to Cite

lesmana adelyanto sampe. (2024). The Influence of Fintech Payments, Financial Behavior, Lifestyle, on The Consumption Behavior of Generation Z In Palu City: english. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), 2(1). Retrieved from https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/47082