The Influence of Quality Human Resources and Price Perception on Purchase Intention
Keywords:
Keyword: consumers; quality of human resources; price perception; purchase intention;Abstract
This study aims to determine and analyze partially and simultaneously the effect of human resource quality (X1) price perception (X2) on buying interest (Y). This type of research is quantitative descriptive research. The research population is consumers who have the intention or have bought products in supermarkets such as BNS, PMU and Grand Hero. Sampling was 47 respondents using the accidental sampling method. The data analysis method in this study uses descriptive statistics. The results showed that the quality of human resources and price perceptions simultaneously and partially had a positive and significant effect on purchase intention.
References
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Childs, M., & Jin, B. E. (2020). Retailer-brand collaborations: Testing key strategies to increase consumers’ urgency to buy. International Journal of Retail & Distribution Management, 48(4), 380–394. https://doi.org/10.1108/IJRDM-06-2019-0199
Elimawaty Rombe, A. M. L., & Rosida P. Adam. (2024). The Effect Of Product Quality, Price Perceptions, And Promotions On Purchasing Decisions Mediation Of Brand Image. Tadulako International Journal Of Applied Management,.
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Karmakar, A., Afrin, D. K. H., Khan, Z. H., & Ahmed, A. (2023). PURCHASING INTENTIONS OF CONSUMERS AT A CITY SUPERSTORE. Russian Law Journal, X1(5).
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Lu, M. H., Abu Hassan Sha’ari, M. A., Annamalai, D., Norazmi, M. S. A. B., Hizani, N. A. B., & Tan, K. K. (2021). Factors Influence Customers Purchase Intention Towards Hypermarkets At Kota Bharu, Kelantan. Jurnal Manajemen Dan Kewirausahaan, 23(2), 159–166. https://doi.org/10.9744/jmk.23.2.159-166
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Maurencia, E., Hery Winoto Tj, & Soegeng Wahyoedi. (2021). The Influence of Celebrity Endorsement, Product Quality and Price on Purchase Interest of Kanzler Single Sausage Products. SIASAT, 6(1), 59–72. https://doi.org/10.33258/siasat.v6i1.90
Mega, Z., & Marwan, J. (2022). Professional Human Resources to Create Consumer Satisfaction and The Impact on Purchasing Intention. IJHCM (International Journal of Human Capital Management), 6(2), 1–19. https://doi.org/10.21009/IJHCM.06.02.1
Nevra Baker Arapoglu*, B. I. E.-H. (2024). The Impact Of Green Marketing On Consumer Purchase Intention. International Research Journal of Modernization in Engineering Technology and Science, 06(02), 140–151. https://doi.org/10.56726/IRJMETS49153
Rony, Z. T. (2024). The Influence of Human Resources in Successfully Improving the Quality of Employee Performance (Systematic Literature Review). International Journal, 5(3), 634–642. https://doi.org/10.31933/dijms.v5i3.2334
Saharuddin, Ukkas, I., Bachri, S., Alputila, M. J., & Zamhuri, M. Y. (2019). The analysis of human resource quality in improving employees performance: An analysis of external and internal environment. IOP Conference Series: Earth and Environmental Science, 343(1), 012158. https://doi.org/10.1088/1755-1315/343/1/012158
Sanny, L., Julianto, T. D., Savionus, S., & Kelena, B. W. B. Y. (2021). Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia: International Journal of Asian Business and Information Management, 13(2), 1–12. https://doi.org/10.4018/IJABIM.20220701.oa4
Shrivastava, R. (2022). Talent Management and Effectiveness of Recruitment Process: A Study of Higher Education Institutions in Central India. International Journal of Professional Business Review, 7(6), e0841. https://doi.org/10.26668/businessreview/2022.v7i6.841
Slack, N., Singh, G., & Sharma, S. (2020). Impact of perceived value on the satisfaction of supermarket customers: Developing country perspective. International Journal of Retail & Distribution Management, 48(11), 1235–1254. https://doi.org/10.1108/IJRDM-03-2019-0099
Supriyono, I. R. M. (2024). Influence of digital marketing, word of mouth, and price perceptions on purchasing decisions product uses home credit. Jurnal Ekonomi, 13(01), 383–395.
Tan, S. T., Tan, S. Y., Tan, S. C., Tan, W. E., Abdullan, M., & Sharma, S. (2022). Factors that Influence Consumer Purchase Intention: A Case Study of 99 Speedmart in Malaysia. International Journal of Accounting & Finance in Asia Pasific, 5(2), 85-97. https://doi.org/DOI: https://doi.org/10.32535/ijafap.v5i2.1596
Tecoalu, M., Tj, H. W., & Ferdian, F. (2021). Effect Of Price Perception And Brand Awareness On Service Quality Mediated By Purchasing Decisions: (Study Case on PT. Maybank Indonesia Finance Credit Products). Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT), 1(4), 183–195. https://doi.org/10.51715/husocpument.v1i4.127
Thu Dau Mot University (TDMU), Binh Duong, Vietnam., & Van Hiep, Dr. N. (2021). High Quality Human Resources Development. Journal of University of Shanghai for Science and Technology, 23(1). https://doi.org/10.51201/jusst12546
Watanabe, E. A. D. M., Torres, C. V., & Alfinito, S. (2019). The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets. Revista de Gestão, 26(3), 256–273. https://doi.org/10.1108/REGE-12-2017-0009
Al Farisi, Y. (2021). Improving The Quality Of Human Resources In Madrasah. Managere : Indonesian Journal of Educational Management, 3(2), 75–83. https://doi.org/10.52627/ijeam.v3i2.156
Ali, A., & Bhasin, J. (2019). Understanding Customer Repurchase Intention in E-commerce: Role of Perceived Price, Delivery Quality, and Perceived Value. Jindal Journal of Business Research, 8(2), 142–157. https://doi.org/10.1177/2278682119850275
Arief Aulia Fahmy, Wiyadi Wiyadi, Muzakar Isa, & Zulfa Irawati. (2024). The Influence of Brand Image and Price Perceptions on Purchasing Decisions Mediated by Consumer Buying Interest in Levi Strauss & Co. Brilliant International Journal Of Management And Tourism, 4(1), 117–136. https://doi.org/10.55606/bijmt.v4i1.2672
Ayub, M. T. T. J., & Kusumadewi, N. M. W. (2021). The Effects of Price Perception, Product Knowledge, Company Image, and Perceived Value on Purchase Intentions for Automotive Products. European Journal of Business and Management Research, 6(5), 47–50. https://doi.org/10.24018/ejbmr.2021.6.5.955
Bowen, G., & Ozuem, W. (Eds.). (2019). Leveraging Computer-Mediated Marketing Environments: IGI Global. https://doi.org/10.4018/978-1-5225-7344-9
Cakici, A. C., Akgunduz, Y., & Yildirim, O. (2019). The impact of perceived price justice and satisfaction on loyalty: The mediating effect of revisit intention. Tourism Review, 74(3), 443–462. https://doi.org/10.1108/TR-02-2018-0025
Childs, M., & Jin, B. E. (2020). Retailer-brand collaborations: Testing key strategies to increase consumers’ urgency to buy. International Journal of Retail & Distribution Management, 48(4), 380–394. https://doi.org/10.1108/IJRDM-06-2019-0199
Elimawaty Rombe, A. M. L., & Rosida P. Adam. (2024). The Effect Of Product Quality, Price Perceptions, And Promotions On Purchasing Decisions Mediation Of Brand Image. Tadulako International Journal Of Applied Management,.
Fietroh, M. N. (2023). The Influence Of Price Perception And Product Quality On Online Purchase Intention In Pandemics And Trust As A Moderating Variable In Sumbawa Community. Jurnal Cafetaria, 4(1), 278–282. https://doi.org/: https://doi.org/10.51742/akuntansi.v4i1.842
Gu, M., Zhang, Y., Li, D., & Huo, B. (2023). The effect of high-involvement human resource management practices on supply chain resilience and operational performance. Journal of Management Science and Engineering, 8(2), 176–190. https://doi.org/10.1016/j.jmse.2022.12.001
Gupta, S., & Coskun, M. (2021). The influence of human crowding and store messiness on consumer purchase intention– the role of contamination and scarcity perceptions. Journal of Retailing and Consumer Services, 61, 102511. https://doi.org/10.1016/j.jretconser.2021.102511
Hien, B. T. T. (2023). Training High-Quality Human Resources: From the Perspective of Development Policy and Strategy. International Journal of Professional Business Review, 8(5), e01654. https://doi.org/10.26668/businessreview/2023.v8i5.1654
Karmakar, A., Afrin, D. K. H., Khan, Z. H., & Ahmed, A. (2023). PURCHASING INTENTIONS OF CONSUMERS AT A CITY SUPERSTORE. Russian Law Journal, X1(5).
Listanto, D. K., & Ira Nuriya Santi. (2019). Pengaruh Kualitas Layanan Dan Harga Terhadap Kepuasan Konsumen Membeli Di J.Co Donuts Dan Coffe Palu Grand Mall. On Line, 5(3), 240–250.
Lu, M. H., Abu Hassan Sha’ari, M. A., Annamalai, D., Norazmi, M. S. A. B., Hizani, N. A. B., & Tan, K. K. (2021). Factors Influence Customers Purchase Intention Towards Hypermarkets At Kota Bharu, Kelantan. Jurnal Manajemen Dan Kewirausahaan, 23(2), 159–166. https://doi.org/10.9744/jmk.23.2.159-166
Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consumers’ purchase intention. Journal of Business Research, 94, 378–387. https://doi.org/10.1016/j.jbusres.2017.12.047
Maurencia, E., Hery Winoto Tj, & Soegeng Wahyoedi. (2021). The Influence of Celebrity Endorsement, Product Quality and Price on Purchase Interest of Kanzler Single Sausage Products. SIASAT, 6(1), 59–72. https://doi.org/10.33258/siasat.v6i1.90
Mega, Z., & Marwan, J. (2022). Professional Human Resources to Create Consumer Satisfaction and The Impact on Purchasing Intention. IJHCM (International Journal of Human Capital Management), 6(2), 1–19. https://doi.org/10.21009/IJHCM.06.02.1
Nevra Baker Arapoglu*, B. I. E.-H. (2024). The Impact Of Green Marketing On Consumer Purchase Intention. International Research Journal of Modernization in Engineering Technology and Science, 06(02), 140–151. https://doi.org/10.56726/IRJMETS49153
Rony, Z. T. (2024). The Influence of Human Resources in Successfully Improving the Quality of Employee Performance (Systematic Literature Review). International Journal, 5(3), 634–642. https://doi.org/10.31933/dijms.v5i3.2334
Saharuddin, Ukkas, I., Bachri, S., Alputila, M. J., & Zamhuri, M. Y. (2019). The analysis of human resource quality in improving employees performance: An analysis of external and internal environment. IOP Conference Series: Earth and Environmental Science, 343(1), 012158. https://doi.org/10.1088/1755-1315/343/1/012158
Sanny, L., Julianto, T. D., Savionus, S., & Kelena, B. W. B. Y. (2021). Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia: International Journal of Asian Business and Information Management, 13(2), 1–12. https://doi.org/10.4018/IJABIM.20220701.oa4
Shrivastava, R. (2022). Talent Management and Effectiveness of Recruitment Process: A Study of Higher Education Institutions in Central India. International Journal of Professional Business Review, 7(6), e0841. https://doi.org/10.26668/businessreview/2022.v7i6.841
Slack, N., Singh, G., & Sharma, S. (2020). Impact of perceived value on the satisfaction of supermarket customers: Developing country perspective. International Journal of Retail & Distribution Management, 48(11), 1235–1254. https://doi.org/10.1108/IJRDM-03-2019-0099
Supriyono, I. R. M. (2024). Influence of digital marketing, word of mouth, and price perceptions on purchasing decisions product uses home credit. Jurnal Ekonomi, 13(01), 383–395.
Tan, S. T., Tan, S. Y., Tan, S. C., Tan, W. E., Abdullan, M., & Sharma, S. (2022). Factors that Influence Consumer Purchase Intention: A Case Study of 99 Speedmart in Malaysia. International Journal of Accounting & Finance in Asia Pasific, 5(2), 85-97. https://doi.org/DOI: https://doi.org/10.32535/ijafap.v5i2.1596
Tecoalu, M., Tj, H. W., & Ferdian, F. (2021). Effect Of Price Perception And Brand Awareness On Service Quality Mediated By Purchasing Decisions: (Study Case on PT. Maybank Indonesia Finance Credit Products). Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT), 1(4), 183–195. https://doi.org/10.51715/husocpument.v1i4.127
Thu Dau Mot University (TDMU), Binh Duong, Vietnam., & Van Hiep, Dr. N. (2021). High Quality Human Resources Development. Journal of University of Shanghai for Science and Technology, 23(1). https://doi.org/10.51201/jusst12546
Watanabe, E. A. D. M., Torres, C. V., & Alfinito, S. (2019). The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets. Revista de Gestão, 26(3), 256–273. https://doi.org/10.1108/REGE-12-2017-0009
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Published
2024-11-19
How to Cite
Usman, N. (2024). The Influence of Quality Human Resources and Price Perception on Purchase Intention. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), 2(1), 3098–3107. Retrieved from https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/47085
