Factors Influencing Homestay Performance: An Empirical Analysis Using TOE Framework
Keywords:
Homestay, tourism, TOE, performanceAbstract
Despite being a part of Malaysia's tourism sector for many years, homestay is still not as popular as other travel-related services. Thus, the aim of this research is to determine the factors that homestay ought to have in order to enhance their performance and put them on level with other tourism offerings. The purpose of this study is to examine how the TOE Framework can enhance homestay performance. A self-administered questionnaire was given to 30 homestay operators in Sabah and Sarawak in order to accomplish the goal and the result were analysed using SPSS software. All three variables (technology factors, organization factors and environment factors) tested in this research on the performance of homestay were found to be significant. The results indicate that in order to enhance their performance and maintain their competitiveness in the tourism sector, homestay should prioritize all of these factors. The originality of this study has provided essential information for decision-makers who are involved in the implementation for future research, assisting the creation of the most productive homestay business plan and providing empirical data for this research.
References
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Kori, B. W., Muathe, S., & Maina, S. M. (2020). Financial and Non-Financial Measures in Evaluating Performance: The Role of Strategic Intelligence in the Context of Commercial Banks in Kenya. International Business Research, 13(10), 130-130.
KWABENA, G. Y., MEI, Q., GHUMRO, T. H., LI, W., & ERUSALKINA, D. (2021). Effects of a technological-organizational-environmental factor on the adoption of the mobile payment system. The Journal of Asian Finance, Economics and Business, 8(2), 329-338.
Lama, S. (2018). Exploration of factors affecting e-commerce adoption by tourism organisations in Nepal (Doctoral dissertation).
Mohamad Asmara, S., & Al Halbusi, H. (2021). A Systematic Review on Flood Early Warning and Response System (FEWRS): A Deep Review and Analysis. Sustainability 2021, 13, 440.
Nor, S. M., & Awang, K. W. (2018). The rise of the sharing economy: will it affect ministry of tourism and culture homestay sustainability in Selangor, Malaysia. International Journal of Accounting, 3(11), 58-71.
Osman, Z., & Zakaria, Z. (2020). Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia. Journal of Technology Management and Business, 7(1), 25-35
Ramlan, N. L., Asrul, S. A., Rasool, M. S. A., & Karim, R. A. (2023). The Relationships between Social Media Adoption and Homestay Performance in Malaysia. Information Management and Business Review, 15(4 (SI) I), 603-609.
Stenberg, L., & Nilsson, S. (2020). Factors influencing readiness of adopting AI: A qualitative study of how the TOE framework applies to AI adoption in governmental authorities.
Tang, Y. M., Chau, K. Y., Ip, Y. K., & Ji, J. (2023). Empirical research on the impact of customer integration and information sharing on supply chain performance in community-based homestays in China. Enterprise Information Systems, 17(7), 2037161.
Tornatzky, L. G., & Klein, K. J. (1982). Innovation characteristics and innovation adoption implementation: a meta-analysis of findings. IEEE Transactions of Engineering Management, 29, 28-45.
Yusnita, Y., Yahaya, I., Mohd Shaladdin, M., & Wan Abd Aziz, W. M. A. (2012). Government’s role in Malaysian homestay program. In Current Issues in Hospitality and Tourism Research and Innovations-Proceedings of the International Hospitality and Tourism Conference, IHTC 2012 (pp. 607-611).
Amini, M., & Jahanbakhsh Javid, N. (2023). A multi-perspective framework established on diffusion of innovation (DOI) theory and technology, organization and environment (TOE) framework toward supply chain management system based on cloud computing technology for small and medium enterprises. Organization and Environment (TOE) Framework Toward Supply Chain Management System Based on Cloud Computing Technology for Small and Medium Enterprises (January 2023). International Journal of Information Technology and Innovation Adoption, 11, 1217-1234.
A. Hammood, W., Abdullah Arshah, R., Mohamad Asmara, S., Al Halbusi, H., A. Hammood, O., & Al Abri, S. (2021). A systematic review on flood early warning and response system (FEWRS): A deep review and analysis. Sustainability, 13(1), 440.
Ayupp, K., Jaafar, N., & Tinggi, M. (2021). Financial Technology Awareness Among Homestay Operators in Sarawak, Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(7), 497-512.
Bhuiyan, M. A. H. (2019). Homestay for Community Based Tourism Development at Kampung Jelawang in Kelantan, Malaysia. Soc. Sci. J, 3, 73-81.
Dahnil Sikumbang, M. I. B. (2021). Social media adoption among small and medium enterprises: affordance perspective (Doctoral dissertation, University of Glasgow).
Devadas, D., & Jayasooriya, S. S. W. (2021). Entrepreneurs ‘success in The Small and Medium Scale Homestay Tourism Business In Sri Lanka. International Journal of Entrepreneurship, 25(6), 1-17.
Golovkova, A., Eklof, J., Malova, A., & Podkorytova, O. (2019). Customer satisfaction index and financial performance: a European cross-country study. International Journal of bank marketing.
Kementerian Pelancongan, Seni dan Budaya Malaysia (MOTAC) (2023) https://www.motac.gov.my/program/pelancongan/homestay
Kori, B. W., Muathe, S., & Maina, S. M. (2020). Financial and Non-Financial Measures in Evaluating Performance: The Role of Strategic Intelligence in the Context of Commercial Banks in Kenya. International Business Research, 13(10), 130-130.
KWABENA, G. Y., MEI, Q., GHUMRO, T. H., LI, W., & ERUSALKINA, D. (2021). Effects of a technological-organizational-environmental factor on the adoption of the mobile payment system. The Journal of Asian Finance, Economics and Business, 8(2), 329-338.
Lama, S. (2018). Exploration of factors affecting e-commerce adoption by tourism organisations in Nepal (Doctoral dissertation).
Mohamad Asmara, S., & Al Halbusi, H. (2021). A Systematic Review on Flood Early Warning and Response System (FEWRS): A Deep Review and Analysis. Sustainability 2021, 13, 440.
Nor, S. M., & Awang, K. W. (2018). The rise of the sharing economy: will it affect ministry of tourism and culture homestay sustainability in Selangor, Malaysia. International Journal of Accounting, 3(11), 58-71.
Osman, Z., & Zakaria, Z. (2020). Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia. Journal of Technology Management and Business, 7(1), 25-35
Ramlan, N. L., Asrul, S. A., Rasool, M. S. A., & Karim, R. A. (2023). The Relationships between Social Media Adoption and Homestay Performance in Malaysia. Information Management and Business Review, 15(4 (SI) I), 603-609.
Stenberg, L., & Nilsson, S. (2020). Factors influencing readiness of adopting AI: A qualitative study of how the TOE framework applies to AI adoption in governmental authorities.
Tang, Y. M., Chau, K. Y., Ip, Y. K., & Ji, J. (2023). Empirical research on the impact of customer integration and information sharing on supply chain performance in community-based homestays in China. Enterprise Information Systems, 17(7), 2037161.
Tornatzky, L. G., & Klein, K. J. (1982). Innovation characteristics and innovation adoption implementation: a meta-analysis of findings. IEEE Transactions of Engineering Management, 29, 28-45.
Yusnita, Y., Yahaya, I., Mohd Shaladdin, M., & Wan Abd Aziz, W. M. A. (2012). Government’s role in Malaysian homestay program. In Current Issues in Hospitality and Tourism Research and Innovations-Proceedings of the International Hospitality and Tourism Conference, IHTC 2012 (pp. 607-611).
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Published
2024-08-13
How to Cite
RAMLAN, N. L. (2024). Factors Influencing Homestay Performance: An Empirical Analysis Using TOE Framework. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), 2(1). Retrieved from https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/47116
