The Analysis of External Communication Strategies in CV X
DOI:
https://doi.org/10.21009/ISC-BEAM.013.37Keywords:
Organizational Communication, Interactive Communication, Unicorn startup employee, Employee Perfomance, Job satisfaction, Work stress, CommunicationAbstract
This research aims to analyze the external communication strategies employed by CV X to enhance relationships with external stakeholders and support the company’s image. The study focuses on understanding how the company communicates with its partners and external audiences, and the effectiveness of the strategies implemented. A qualitative research method was utilized, primarily through interviews with key employees and a review of relevant literature. The findings indicate that although CV X has established several external communication channels, including social media and direct partner engagement, there are still notable challenges, such as miscommunication and inefficiencies in delivering messages to external partners. These issues have led to misunderstandings and a lack of transparency in operational procedures. The results of this research underscore the importance of refining and continuously evaluating external communication strategies to maintain positive relationships and improve the company’s image. These insights contribute to the broader discourse on business communication strategies, particularly within the retail distribution industry.
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