Analyzing the Factors Affecting the Intention to Use Shopee App
DOI:
https://doi.org/10.21009/ISC-BEAM.013.161Keywords:
perceived ease of use, perceived usefulness, social influence, intention to use, shopping appAbstract
This study aims to analyze the main drivers influencing Shopee app’s intention to use. The variables assessed in this study include Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Social Influence (SI), and Intention to Use (ITU). Data for this study were gathered by disseminating questionnaires through Google Forms in social medias. The sampling technique used was non-probability sampling with a purposive sampling approach. The sample for this study consists of 116 respondents who are Shopee users and reside in the Jabodetabek region. Data analysis was performed using SmartPLS 4. The results of this study demonstrate that PU and SI has a significant effect on Shopee app’s ITU, while PEOU does not.
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