Analysis of XYZ Bank Relations Communication Strategy: Data Leak Case Study
DOI:
https://doi.org/10.21009/ISC-BEAM.013.62Keywords:
Communication Strategy; Public Relations (PR); Data leakageAbstract
This research focuses on analyzing the communication strategy implemented by Bank XYZ Public Relations (PR) in dealing with the issue of alleged customer data leaks. In the context of a banking industry that relies heavily on customer trust, alleged data leaks can threaten the reputation and loyalty of customers to the bank. Therefore, PR response is very important to maintain public trust and minimize the negative impact that can arise from the spread of information that is not necessarily true. This research uses a qualitative method with a case study approach at Bank XYZ. Primary data was collected through interviews, direct observation of the bank's communication during the crisis, and documentation related to communication policies. In addition, secondary data such as official reports and media releases were also used to support the analysis. A triangulation approach of techniques and sources was used to ensure the validity of the data collected, with the aim of evaluating the effectiveness of Bank XYZ PR communication strategy. This research seeks to understand how the bank's PR responded to the data leak issue, as well as the steps taken to maintain reputation and restore customer trust.
References
Apriadi. (2023). Strategi Komunikasi Humas Dalam Mempertahankan Citra Positif Akibat Kasus Korupsi APBD Di DPRD Sumatera Utara.
Kholisoh, N. (2015). Strategi Komunikasi Public Relations dan Citra Positif Organisasi(Kasus Public Relations Rumah Sakit “X” di Jakarta).
Mujianto, H. (2018). Pengaruh Strategi Public Relations Terhadap Citra Perusahaan (Studi Kasus Pada Hotel Grand Kopo Bandung). Jurnal Komunikasi Hasil Pemikiran Dan Penelitian.
Nisa, H. (2016). Komunikasi yang Efektif Dalam Pendidikan Karakter.
Pratama, A. (2021). Strategi Komunikasi Pemerintah Desa Mekar Damai Dalam Mensosialisasikan Dana APBD Di Masa Pandemi Covid-19.
Saleh, S. (2017). Analisis Data Kualitatif (H. Upu, Ed.). Pustaka Ramadhan.
Saputra, R. E., & Putra Ghifari, W. (2023). Strategi Humas Dalam Mempertahankan Citra Bssn Pasca Terjadinya Kebocoran Data. 27(1), 2023. https://doi.org/10.31315/Vol
Silviani, I. (2020). Public Relations Sebagai Solusi Komunikasi (I. Silviani, Ed.).
Topik, R. (2023). Skripsi Strategi Komunikasi Asosiasi Wartawan Profesional Indonesia ( AWPI) DPC Kota Metro Dalam Menanggulangi Keberadaan Wartawan Bodrex. www.fuad.metrouniv.ac.id;
Vega Prasiska, Y., Pertiwi, B., Nabila, Y. R., Indah, K., & Safitri, D. (2017). CSR dan Citra Perusahaan.
Zuwira. (2016). Komunikasi yang Efektif.
