The The Influence of Digital Literacy, Emotional Motivation, and Information Access on Cryptocurrency and Forex Investment Decisions.
DOI:
https://doi.org/10.21009/ISC-BEAM.013.10Keywords:
Cryptocurency; Blockchain; E-Service Quality; E-Trust; E-Satisfaction; E-LoyaltyAbstract
The objective of this study is the examination of the impact of knowledge and emotional motivation on the investment decisions that Gen Z make as to Cryptocurrency and forex trading, which social impact and the presence of information as moderating variables are concerned. The key topic discussed in this report is the participation of Gen Z in digital stocks instruments which are seen as the main focus of this group since they possess some unique psychological traits that predispose them in making the right decisions, such as emotional attachment and reliance on information that was taken from social media and online communities. This research is trying to get the data through a quantitative method using a survey of Gen Z students who are very active in their investing training and who have chosen between the two of the most famous cryptocurrencies and have also tried forex.
The multiple regression model was used to determine both the relationship between the independent variables and investment decisions and which among the effects is direct. The findings reveal that in fact knowledge is a good factor to better investment decisions. This means that the more a person knows, the higher will be the quality of the decisions made. Also, people with higher motivation are more volatile risk-takers. Besides, social influence and information access strengthen the relationship between motivation and investment decisions, which is to say, students who are more influenced by social recommendations and who have quicker access to information tend to be more active investors.
Keywords: Cryptocurrency, Forex, Digital Literacy, Emotional Motivation, Investment Decisions, Information Access
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