Understanding Sustainable Tourist Behavior: A Systematic Review of Psychological, Contextual, and Technological Drivers
Keywords:
Sustainable tourism, Pro-environmental behavior, Tourist behavior, Systematic literature review, Green marketingAbstract
This systematic literature review investigates the psychological, contextual, and technological drivers of sustainable and pro-environmental tourist behavior (PEB) based on 50 empirical studies published between 2016 and 2025. Drawing on the PRISMA 2020 framework, the review synthesizes findings from four academic databases, applying thematic analysis to identify prevailing theoretical approaches, methodologies, and research trends. Results reveal three dominant themes: behavioral determinants (e.g., values, awareness), destination attachment and image, and the role of emerging technologies such as virtual reality and metaverse platforms. Despite a surge in research, gaps remain in longitudinal data, geographic diversity, and real-world behavioral measurement. The study proposes future research directions emphasizing interdisciplinary approaches and the integration of digital innovations to foster environmentally responsible tourism behavior.
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