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Rahma Fitriana and Osly Usman 2025. The Influence of Price Discounts and Hedonic Motivation on Impulse Buying During Shopping Festivals in Shopee. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM). 3, 1 (May 2025), 2196–2208. DOI:https://doi.org/10.21009/ISC-BEAM.013.163.