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Argy Wahyu Prabowo 2025. The Effectiveness of Influencer Usage and Content Strategies on Consumer Participation Levels with Brand Awareness Moderation on the TikTok Platform. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM). 3, 1 (Apr. 2025), 124–136. DOI:https://doi.org/10.21009/ISC-BEAM.013.09.