KEIZA ZETA LAZUARDI; OSLY USMAN. The Influence of FOMO Marketing and eWOM on Impulsive Buying Behavior of Gen Z through Perceived Value: Insights from TikTok Users in Indonesia. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), [S. l.], v. 3, n. 1, p. 2223–2241, 2025. DOI: 10.21009/ISC-BEAM.013.165. Disponível em: https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/51324. Acesso em: 24 may. 2026.