ANDARI PRAYUDI, Zahra Aisyah; USMAN, Osly. The Impact of Brand Image, Product Quality, and Price on Brand Switching Behavior in iPhone Smartphone Among Generation Z in DKI Jakarta. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), [S. l.], v. 3, n. 1, p. 1755–1766, 2025. DOI: 10.21009/ISC-BEAM.013.134. Disponível em: https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/51385. Acesso em: 23 may. 2026.