RAHMA FITRIANA; OSLY USMAN. The Influence of Price Discounts and Hedonic Motivation on Impulse Buying During Shopping Festivals in Shopee. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), [S. l.], v. 3, n. 1, p. 2196–2208, 2025. DOI: 10.21009/ISC-BEAM.013.163. Disponível em: https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/51757. Acesso em: 24 may. 2026.