NAJLA, Khansa Musyaffa; HARDI, Kurnia; AZIZAH HIDAYAT, Zahra; NURLENA OKTAVIANI, Siti; PURNAMA, Indah. Impulse Buying Behavior Of Skincare Products On The Marketplace In Gen Z. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), [S. l.], v. 3, n. 1, p. 1910–1924, 2025. DOI: 10.21009/ISC-BEAM.013.143. Disponível em: https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/51881. Acesso em: 21 may. 2026.