HENY ANDRIA; SHALMA, Alissa; USMAN, Osly. Analysis of the Influence of Interactive Communication, Consumer Preferences, and Promotional Effectiveness on Purchasing Decisions on the Shopee Live Streaming Features. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), [S. l.], v. 1, n. 1, p. 235–247, 2024. DOI: 10.21009/ISC-BEAM.011.16. Disponível em: https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/42808. Acesso em: 22 nov. 2024.