NABILAH AFIFAH RASYA; OSLY USMAN; MUHAMMAD FAWAIQ. The Influence of Brand Image, Brand Awareness, and Promotional Strategies on Purchase Intention Decisions and Its Impact on Purchasing Decisions Among Gen Z (Study on Digital Out of Home Advertising: Videotron). International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), [S. l.], v. 2, n. 1, 2024. Disponível em: https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/48542. Acesso em: 24 nov. 2024.