NATALIE, Felicia; ANGGRIANI, Rini; FAERROSA, Lady. The Influence Of Brand Awareness And Brand Association On Netflix Brand Equity Through Brand Loyalty. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), [S. l.], v. 3, n. 1, p. 2378–2396, 2025. DOI: 10.21009/ISC-BEAM.013.174. Disponível em: https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/46601. Acesso em: 11 dec. 2025.