HIDAYATI, Lini Nur. Effectiveness of Brand Ambassador on South Korean Beauty Products Using PATER Model. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), [S. l.], v. 3, n. 1, p. 28–41, 2025. DOI: 10.21009/ISC-BEAM.013.03. Disponível em: https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/51279. Acesso em: 16 jun. 2026.