Nabilah Afifah Rasya, Osly Usman, and Muhammad Fawaiq. 2024. “The Influence of Brand Image, Brand Awareness, and Promotional Strategies on Purchase Intention Decisions and Its Impact on Purchasing Decisions Among Gen Z (Study on Digital Out of Home Advertising: Videotron)”. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 2 (1). https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/48542.