[1]
Nabilah Afifah Rasya, Osly Usman, and Muhammad Fawaiq, “The Influence of Brand Image, Brand Awareness, and Promotional Strategies on Purchase Intention Decisions and Its Impact on Purchasing Decisions Among Gen Z (Study on Digital Out of Home Advertising: Videotron)”, isc-beam, vol. 2, no. 1, Aug. 2024.