1.
Keiza Zeta Lazuardi, Osly Usman. The Influence of FOMO Marketing and eWOM on Impulsive Buying Behavior of Gen Z through Perceived Value: Insights from TikTok Users in Indonesia. isc-beam [Internet]. 2025 May 5 [cited 2026 May 24];3(1):2223-41. Available from: https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/51324