1.
Andari Prayudi ZA, Usman O. The Impact of Brand Image, Product Quality, and Price on Brand Switching Behavior in iPhone Smartphone Among Generation Z in DKI Jakarta. isc-beam [Internet]. 2025 Apr. 25 [cited 2026 May 23];3(1):1755-66. Available from: https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/51385