JURNAL DINAMIKA MANAJEMEN DAN BISNIS

The Determining Factors Influences Student Gold Investing Interest

2024-03-07T14:10:03+07:00

The purpose of this research is to determine the phenomena of student interest in gold investing following the COVID-19 pandemic. This study determines market targets, product development, and financial services. This quantitative research method collects data through a questionnaire. A total of 181 students were sampled using a random sampling technique. The study's findings indicate that financial literacy and investment motivation favor and significantly affect interest in gold investing. Meanwhile, income has a small but beneficial effect on interest in gold investment. If income affects students' interest in investing in gold at Brawijaya University, the income variable cannot be established realistically. According to observations, because the revenue obtained is sufficient for daily necessities, the amount of income is still supported by parents, and it is not easy to continuously save gold because funds are prioritized for other purposes or investments.

Analysis of Regional Financial Constraints and Management

2024-04-01T11:47:33+07:00

This research aims to identify the inhibiting factors affecting the sustainability of the innovation in the Electronic Financial Monitoring Information System (SiMOLEK) application at the Ministry of Home Affairs, particularly in the management of local finances and the evaluation process of accountability for the implementation of the Regional Budget. The study employs a qualitative descriptive approach, gathering data through observations and interviews with key informants who have authority, tasks, and functions related to the operation of SiMOLEK. The inhibiting factors analyzed are based on the results of studies conducted by Deloitte and KPMG, adjusted for relevance to the research object, including politics, lack of finance, leadership, technology, culture, and insufficient technical skills. The research findings indicate that the inhibiting factors causing the unsustainability of the SiMOLEK application innovation are politics, lack of finance, leadership, and technology.

Application of Artificial Intelligence to Maximise Digital Marketing Effectivity on Instagram

2024-04-17T10:25:34+07:00

The research aims to investigate and analyze the application of Artificial Intelligence (AI) in improving the effectiveness of Digital Marketing strategies on the Instagram platform. The research focused on active Instagram users aged 18-34, as the main demographic group in the social media ecosystem. The study uses a qualitative research method with Structural Equation Modeling-Partial Least Squares (SEM-PLS) as an analysis framework to measure and validate the relationship between variables involved in the application of AI. The results are expected to provide in-depth insight into the crucial role of AI in improving the effectiveness of digital marketing strategies on Instagram, with significant implications for practitioners and researchers in this field.