JURNAL DINAMIKA MANAJEMEN DAN BISNIS https://journal.unj.ac.id/unj/index.php/jdmb <p>Jurnal Dinamika Manajemen dan Bisnis (JDMB) <a href="http://u.lipi.go.id/1512361342">|ISSN: 2614-1353 (Online)</a><a href="http://u.lipi.go.id/1346207183">| </a>is published by LPPM Universitas Negeri Jakarta in collaboration with Faculty of Economics Universitas Negeri Jakarta, Kampus A, Jl. Rawamangun Muka, Jakarta Timur 13220, Telepon (021) 4721227, Fax (021) 4706285 Indonesia. Jurnal Dinamika Manajemen dan Bisnis (JDMB) provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to Management. This journal encompasses original research articles, review articles, and short communications, including: (1) Strategic Management; (2) Financial Management; (3) Human Resource Management, and (4) Marketing Management. Jurnal Dinamika Manajemen dan Bisnis (JDMB) is published twice a year, in April and September. Starting from 2020, the number of articles in one year is 14 articles. Each article that has been received by the board of editors, will be reviewed and selected for later publication without prejudice to the substance of the article.</p> LPPM Universitas Negeri Jakarta en-US JURNAL DINAMIKA MANAJEMEN DAN BISNIS 2614-1353 The Determining Factors Influences Student Gold Investing Interest https://journal.unj.ac.id/unj/index.php/jdmb/article/view/36487 <p>The purpose of this research is to determine the phenomena of student interest in gold investing following the COVID-19 pandemic. This study determines market targets, product development, and financial services. This quantitative research method collects data through a questionnaire. A total of 181 students were sampled using a random sampling technique. The study's findings indicate that financial literacy and investment motivation favor and significantly affect interest in gold investing. Meanwhile, income has a small but beneficial effect on interest in gold investment. If income affects students' interest in investing in gold at Brawijaya University, the income variable cannot be established realistically. According to observations, because the revenue obtained is sufficient for daily necessities, the amount of income is still supported by parents, and it is not easy to continuously save gold because funds are prioritized for other purposes or investments.</p> Aminnullah Muttaqin Aziza Berlian Putri Copyright (c) 2024 Aminnullah Muttaqin, Aziza Berlian Putri https://creativecommons.org/licenses/by-nc-sa/4.0 2024-03-07 2024-03-07 7 1 1 12 10.21009/JDMB.07.1.1 Analysis of Regional Financial Constraints and Management https://journal.unj.ac.id/unj/index.php/jdmb/article/view/41127 <p>This research aims to identify the inhibiting factors affecting the sustainability of the innovation in the Electronic Financial Monitoring Information System (SiMOLEK) application at the Ministry of Home Affairs, particularly in the management of local finances and the evaluation process of accountability for the implementation of the Regional Budget. The study employs a qualitative descriptive approach, gathering data through observations and interviews with key informants who have authority, tasks, and functions related to the operation of SiMOLEK. The inhibiting factors analyzed are based on the results of studies conducted by Deloitte and KPMG, adjusted for relevance to the research object, including politics, lack of finance, leadership, technology, culture, and insufficient technical skills. The research findings indicate that the inhibiting factors causing the unsustainability of the SiMOLEK application innovation are politics, lack of finance, leadership, and technology.</p> Eben Henry Simanjuntak Copyright (c) 2024 Eben Henry Simanjuntak https://creativecommons.org/licenses/by-nc-sa/4.0 2024-04-01 2024-04-01 7 1 13 26 10.21009/JDMB.07.1.2 Application of Artificial Intelligence to Maximise Digital Marketing Effectivity on Instagram https://journal.unj.ac.id/unj/index.php/jdmb/article/view/40787 <p>The research aims to investigate and analyze the application of Artificial Intelligence (AI) in improving the effectiveness of Digital Marketing strategies on the Instagram platform. The research focused on active Instagram users aged 18-34, as the main demographic group in the social media ecosystem. The study uses a qualitative research method with Structural Equation Modeling-Partial Least Squares (SEM-PLS) as an analysis framework to measure and validate the relationship between variables involved in the application of AI. The results are expected to provide in-depth insight into the crucial role of AI in improving the effectiveness of digital marketing strategies on Instagram, with significant implications for practitioners and researchers in this field.</p> Dinni Kurnianti Heida Ifkari Safitri Indri Safitri Copyright (c) 2024 Dinni Kurnianti, Heida Ifkari Safitri, Indri Safitri https://creativecommons.org/licenses/by-nc-sa/4.0 2024-04-17 2024-04-17 7 1 27 38 10.21009/JDMB.07.1.3 The Influence of Brand Reputation, Quality of Information, and Word of Mouth on Brand Reputation in Environmentally Friendly Body Care Products https://journal.unj.ac.id/unj/index.php/jdmb/article/view/44060 <p><em>The purpose of this research is to determine the influence of brand reputation, quality of information, and word of mouth on brand reputation in environmentally friendly body care products. This quantitative research method collects data through questionnaires. A total of 254 respondents were sampled using purposive sampling technique. The objects taken in this research were respondents who had purchased environmentally friendly body care products at least 3 times in DKI Jakarta and were at least 18 years old. This research uses SPSS version 26 software and SEM (Structural Equation Model) from AMOS software to carry out the analysis and processing of research data. The results obtained in this research show that brand reputation, quality of information, and word of mouth have a positive and significant effect on brand trust. Apart from that, brand reputation and brand trust have a positive and significant effect on brand loyalty.</em></p> Julia Salwa Salsabila Copyright (c) 2024 Julia Salwa Salsabila https://creativecommons.org/licenses/by-nc-sa/4.0 2024-05-24 2024-05-24 7 1 39 59 10.21009/JDMB.07.1.4