JURNAL DINAMIKA MANAJEMEN DAN BISNIS

Factors Affecting Customer Repurchase Intention: Case Study on Food Delivery Application

Anisya Tiara Isnaini — 2022-11-12

This study aimed to determine the direct effect of e-service quality, e-promotion, and perceived value variables on repurchase decision. As well as the indirect effect between e-service quality and e-promotion on repurchase decision through perceived value as an intervening variable. The research uses a quantitative approach and the data collection method uses a survey method with an instrument like a questionnaire. The object of research is 260 users of the McDelivery application who are domiciled in the JABODETABEK area, aged 17 years and over, who have seen/used the McDelivery online promotions McDelivery application to shop at least twice in the last six months. The data analysis technique used SPSS software and SEM analysis used LISREL software to process and analyze the research data. The results of the hypothesis test show that: (1) e-service quality affects repurchase decision; (2) e-promotion affects repurchase decision; (3) e-service quality affects repurchase decision through perceived value; (4) e-promotion affects repurchase decision through perceived value; (5) e-service quality affects perceived value; (6) e-promotion affects perceived value; (7) perceived value affects repurchase decision.

Measuring Purchase Decision Tendencies of Jakarta Special Region E-Commerce Consumer

Elang Dimas Aditya — 2022-11-17

The purpose of this research is to measure the influence between 1) E-Service Quality towards Purchase Intention, 2) Online Customer Review towards Purchase Intention, 3) Online Customer Review towards Purchase Decisions, 4) E-Service Quality towards Purchase Decisions, and 5) Purchase Intention towards Purchase Decision, and also to find the implications in each influence. Data collection method by using electronic questionnaire through Google Forms. Research object is Jakarta citizen that has accessed or completed at least one transaction in Tokopedia e-commerce with research conducted in April 2022 until July 2022. There are 200 samples that were analyzed using research design of Structural Equation Model (SEM) with AMOS software to process and analyze research results. Result shows that there are positive and significant effects for all of the proposed hypotheses. Result implies that even though e-Service Quality, Online Customer Reviews, and Purchase Intention, has positive and significant effects towards Purchase Decision, Tokopedia could still improves their services in several aspect such as protecting consumer purchasing behavior, increasing customer review frequency, increasing awareness for intention to purchase, and increasing overall services.

How Good Corporate Governance, Firm Size, and Dividend Policy Affect Firm Value? Evidence on 100 Non-Financial Companies in Asia

Nilam Cahya — 2022-11-17

The purpose of this study was to determine the effect of Good Corporate Governance (GCG), firm size, and dividend policy on firm value in 100 non-financial companies in Asia that are included in the Forbes version of The World's Biggest Public Company in 2017-2020. The independent variables used in this study are Good Corporate Governance (GCG) (number of the board of directors and audit committee), Firm Size (total assets), and dividend policy (Dividend Payout Ratio). The dependent variable used in this study is firm value (Tobins'Q). The source of data used in this study is secondary data sourced from annual reports and company financial statements for the 2017-2020 period. The sampling method used purposive sampling technique. The model used in this study is the Random Effect Model (REM). The results obtained are that the variables of the board of directors, audit committee, and firm size have no effect on firm value, while the dividend policy variable has a positive effect on firm value. This results are in line with agency theory which requires company managers to think of the best solution to increase shareholder wealth

Examining the Role of E-Satisfaction and E-Trust Toward Repurchase Intention on Online Marketplace Mediated by Electronic Word of Mouth

Shalfa Shabrina Nurul An nisa — 2022-11-17

This study aims to determine the effect of e-satisfaction on electronic word of mouth, the effect of e-trust on electronic word of mouth, the effect of electronic word of mouth on repurchase intention, the effect of e-satisfaction on repurchase intention, the effect of e-trust on repurchase intention, the effect of e-satisfaction on repurchase intention through electronic word of mouth, the effect of e-trust on repurchase intention through electronic word of mouth, on Tokopedia online marketplace customers. The data collection in this study was by distributing questionnaires to 200 Tokopedia online marketplace customers. In analyzing the research data, the Structural Equation Model (SEM) approach was used with the Lisrel application version 8.8. The results of this study are there is a positive and significant effect on e-satisfaction on electronic word of mouth, there is a positive and significant influence on e-trust on electronic word of mouth, there is a positive and significant influence on electronic word of mouth on repurchase intention, there is a positive influence and significant on e-satisfaction on repurchase intention, there is a positive and significant effect on e-trust on repurchase intention, there is a positive and significant effect on e-satisfaction on repurchase intention through electronic word of mouth, there is a positive and significant effect on e-trust on repurchase intentions through electronic word of mouth, in the online marketplace Tokopedia.

Satisfaction with Packaging and Price to Purchase Decision and Repurchase Intention

Indriani Putri Asmoro — 2023-03-27

Customers use their purchasing decision as a barometer when choosing items and as a catalyst for further purchases. This study set out to determine how packaging and pricing satisfaction affected consumers' decisions to buy and their willingness to do so again. With the use of smart PLS, this study analyzes structural equation models. 184 respondents were shoppers who made purchases in December 2022, as determined by the incidental sampling approach. The findings indicate that price satisfaction affects both the choice to buy and the desire to buy again. However, the packaging only influences the choice to buy and does not influence the urge to make more purchases. and the urge to make another buy is influenced by the outcome of the purchasing choice

The Effect of E-Service Quality and E-Trust on E-Loyalty with E-Satisfaction as an Intervening for Mobile Banking User

Elsha Melinda — 2023-04-19

The purpose of this study is to determine the effect of e-Service Quality and e-Trust on e-Loyalty with e-Satisfaction as an Intervening on m-BCA customers. This study uses a quantitative method with a survey instrument. Data was collected using a non-probabilty sampling technique, namely purposive sampling by taking a sample of 150 respondents who had used m-BCA at least three times in the last six months. Then the respondents' answers that have been obtained are processed using the Partial Least Square-Path Modeling method using SmartPLS 3.0 software. From hypothesis testing in this study, the results showed that 1) e-Service Quality has a positive and significant effect on e-Satisfaction, 2) e-Trust has a positive and significant effect on e-Satisfaction, 3) e-Satisfaction has a positive and significant effect on e-Loyalty, 4) e-Service Quality has a positive and significant effect on e-Loyalty, 5) e-Trust has a positive and significant effect on e-Loyalty, 6) e-Service Quality has a positive and significant effect on e-Loyalty through e-Satisfaction and 7) e-Trust has a positive and significant effect on e-Loyalty through e-Satisfaction. This means that e-Service Quality and e-Trust can be improved so that it will have an impact on e-Satisfaction so that it can also have an impact on the e-Loyalty of customers who use m-BCA.

keywords: e-loyalty, e-satisfaction, e-service quality, e-trust, m-bca