Innovation And Marketing Of Gurah Tea Products: A Diversification Idea Strategy For Sustainable Growth Of Umkm In Wukirsari Village, Bantul

Abstract

Marketing is one of the important things that must be done by business actors, without extensive marketing a business will not be recognized by the public, in addition to marketing which is very important for business actors, product innovation is also very important to attract potential customers, this makes one of the challenges faced by business actors. This service aims to help business actors, especially CV Allatief with its product, namely “Teh Gurah” to develop their products, especially in the field of marketing with a product diversification strategy to introduce “Teh Gurah” while attracting potential customers. This service uses the service learning method, students who were previously equipped with knowledge and skills implement it directly in this service program, from observation, interviews to the implementation stage, so that students not only learn but also practice directly in the field. The idea of digital marketing encourages business people to realize the importance of social media as a means of promotion, of course, making business people to always innovate in order to attract potential customers. In conclusion, marketing will always be a companion to a business to maintain and develop the business itself.