Mentoring and Training Awing Gading Bamboo Production in Building Independence Economy

Abstract

This community service program was conducted in Wukirsari, Bantul, Yogyakarta, to strengthen the local economy through mentoring and training in bamboo craft innovation and traditional marketing strategies. The program introduced modern product design, improved packaging, and digital marketing through e-commerce platforms. Data were collected through interviews, observation, and documentation., validated by expert judgment, and tested for reliability through repeated evaluation. The results demonstrated significant improvement in product creativity and marketing independence of local craftsmen. This initiative contributes novelty in combining product innovation training with e-commerce based marketing as a sustainable empowerment model for rural economic independence.