Training for Human Resource Development in Batik Giriloyo MSMEs, Bantul Regency, Yogyakarta
DOI:
https://doi.org/10.9319/jiscs.v1i1.61988Keywords:
Batik Giriloyo, cultural preservation, employee training, MSMEs; youth generationAbstract
This study examines a community service program aimed at improving employee skills in Batik Giriloyo small and medium enterprises, located in Bantul Regency, Yogyakarta. The planned training program was implemented in response to the declining interest of the younger generation and the lack of technical and managerial skills in the batik sector. The focus of the training was to hone batik skills, deepen cultural literacy, and improve digital literacy through a participatory approach that highlights local wisdom and cultural heritage. The methods applied included in-depth interviews, observational analysis, and practical workshops. The results of this activity showed a significant increase in performance, deeper cultural understanding, and increased enthusiasm from the younger generation to preserve batik culture. This initiative not only revived traditional batik techniques but also encouraged the formation of a community of young batik makers who were committed to innovation. This project reflects the significant role of universities in supporting sustainable human resource development in culture-based MSMEs.