Empowering Wedang Uwuh MSMEs through Basic Digital Marketing Training in Wukirsari Village

Abstract

This community service initiative aims to strengthen the capacity of Wedang Uwuh micro-enterprises in Wukirsari Village by providing basic digital marketing training. Although these MSMEs possess high cultural and economic value, they face persistent challenges such as limited use of social media, the absence of brand identity, and low levels of digital literacy. A descriptive qualitative approach was employed, involving observation, interviews, and documentation. Results indicate that participants gained a clearer understanding of digital marketing, created business accounts on social media, and redesigned their packaging and promotional content. Despite these improvements, key obstacles remain, including limited youth involvement, lack of technological resources, and absence of sustained mentoring. This program demonstrates that well-targeted basic training can serve as a foundation for the digital transformation of local MSMEs, paving the way for more competitive marketing efforts.