Optimizing Human Resources in Batik Giriloyo: From Mood-Driven to Market-Driven

Abstract

The Batik Tulis Giriloyo Center is one of the traditional batik hubs in Yogyakarta with great potential for developing a culture-based  economy. However, mood-driven work patterns, limitations in human resource management, and the lack of digitalization are the main challenges in advancing this business. This community service activity aims to encourage a transformation in the artisans'  work culture from mood-driven to market-driven. The implementation methods include observation, interviews, interactive training, and group reflection. The results indicate an increased understanding among artisans of the importance of  market orientation, work scheduling, and digital marketing strategies. This activity is expected to serve as a starting point for building a more professional and market-oriented working system among batik artisans.