The Role of the Hand-Drawn Batik Industry in Increasing Community Income in Wukirsari Village, Imogiri Subdistrict, Bantul Regency

Abstract

Wukirsari is a village located in Imogiri Subdistrict, Bantul Regency, Yogyakarta, which has strong potential in the cultural and creative economy sectors. One of the prominent local industries that contributes significantly to improving the community’s welfare and household income is the hand-drawn batik (batik tulis) industry. Wukirsari Village is known for its traditional batik craftsmanship, particularly in the Giriloyo area, which has been preserved for generations. This study aims to analyze the role of the hand-drawn batik industry in increasing community income in Wukirsari. This research uses a descriptive qualitative approach, with data collection techniques that include: (1) direct observation of informants, (2) in-depth interviews with batik artisans and business owners, and (3) documentation of relevant sources. The results indicate that the batik tulis industry plays a significant role in increasing the income of local residents, particularly home-based female artisans, with monthly earnings ranging from Rp150,000 to Rp700,000 depending on their productivity and time allocation. Efforts made by batik business owners to increase artisan income include increasing production volume, expanding marketing through digital platforms and exhibitions, and providing flexible working hours that allow artisans to balance their family responsibilities with their work. The hand-drawn batik industry in Wukirsari not only supports the economic empowerment of rural households but also plays a crucial role in preserving Indonesia’s cultural heritage and promoting local tourism.