Feasibility Study of Giriloyo Batik MSMEs in Wukirsari Village

Abstract

The development potential of Batik Giriloyo Micro, Small, and Medium Enterprises (MSMEs) in Wukirsari Village, Bantul Regency is quite significant, but there are still several obstacles and weaknesses faced. The village SMEs have not implemented a well-documented bookkeeping system, face limited business capital, and lack variety and motivation to develop their business. Business decision-making is still based on intuition or imagination without the support of valid calculations and analysis. The existence of both potentials and obstacles shows the importance of preparing a business feasibility study of the Giriloyo Batik Village MSMEs. The implementation of the service was carried out using question and answer, discussion, and mentoring methods. The implementation of community service activities is divided into 3 stages. The first stage of the service team made direct observations to the Giriloyo Batik MSMEs. The second stage is a discussion between the service team and partners regarding business feasibility studies including market analysis, production analysis, human resource analysis, business development plans and loan needs plans and business risks. The goal is to share experiences and solve problems faced. The third stage is evaluation where service activities will be evaluated based on responses from partners. The result of this service activity is that MSME players in Kampung Batik Giriloyo can gain knowledge about business feasibility for their business development.