Development of Batik Product Innovation in Bantul Yogyakarta

Abstract

This community service program is a collaborative initiative between the Faculty of Economics and Business, Universitas Negeri Jakarta (FEB UNJ), and Universiti Teknologi MARA (UiTM). The program aims to foster innovation in handmade batik products in the Batik Giriloyo Center, Bantul, Yogyakarta, through a series of training and mentoring activities focused on enhancing production skills, product diversification, and strengthening digital marketing strategies. Batik Giriloyo is known for its authenticity in maintaining traditional hand-drawn batik techniques and motif integrity. However, artisans face several challenges, such as limited motif innovation, reliance on synthetic dyes, lack of systematic motif documentation, and low adoption of digital technologies. The program included eco-printing workshops, training in utilizing batik fabric waste for accessories, and education on business and financial management. The outcomes showed improved technical skills, increased awareness of eco-friendly innovation, and enhanced digital marketing capabilities. Recommendations from the program include motif digitization, support for eco-friendly production tools, digital financial training, and marketing network expansion. This initiative is expected to sustainably improve the competitiveness of Giriloyo’s batik MSMEs and strengthen their role in the culture-based creative industry.