English and Creative Economy: Synergy to Increase Global Competitiveness in Wukirsari Village, Bantul

Abstract

English has become a lingua franca in various sectors, including the creative economy. This article discusses the strategic role of English in supporting the growth of the creative economy, especially in the context of globalization. With good English language skills, creative economy actors can expand their markets, increase international collaboration, and strengthen the competitiveness of local products on the global stage. Wukirsari Village, located in Bantul Regency, Yogyakarta, is known as one of the villages with rich arts and cultural potential. This village has various handicraft products, such as batik tulis, bamboo crafts, and carvings, which are an attraction for local and foreign tourists. However, to maximize this potential, it is necessary to master English as a tool for global communication and the development of a locally-based creative economy.