Improving Friendly and Personalized Service as a Commitment to Public Satisfaction at BUMDes Wukir Sari Yogyakarta

Abstract

This article discusses the improvement of friendly and personalized service at Bumdes Wukir Sari, Yogyakarta, as an effort to enhance community satisfaction. The background of this community service activity underscores the importance of excellent service in building the image and trust of the community towards Bumdes. However, there are still challenges, such as the lack of knowledge and experience among new employees and limited communication skills. The methods of the activity include training designed to improve staff competencies in providing warm, personal, and responsive service. This training involves lectures, practical exercises, mentoring, and evaluation. The results show a significant correlation between the quality of friendly and personal service and the level of community satisfaction. The findings indicate that friendly and personal service is a key factor in increasing community satisfaction with the services provided by Bumdes Wukir Sari. The recommendations include implementing a personal approach through HR training focused on enhancing employees’ communication and empathy skills, as well as integrating technology to improve service quality and customer experience. It is also suggested to conduct regular evaluations, collect feedback, and foster a culture of friendly and personal service. The application of sharia principles in managing Bumdes is also recommended to increase trust and community satisfaction.