Identification of KWT “Giri Asri” Problems in Eggroll Production

Abstract

Kelompok Wanita Tani (KWT) Giri Asri is a women's farmer group located in Giri Asri, Wukirsari Village, Imogiri Subdistrict, Bantul Regency, Yogyakarta. This group consists of housewives who are actively involved in producing various local food products and non-food items. One of the flagship products of KWT Giri Asri is eggroll.  However, the production process remains traditional and depends on simple tools, which include limited baking molds and two-burner stoves. Several key issues have been identified: (1) limited and outdated production equipment, which hinders productivity and prevents the group from meeting market demand; (2) lack of product variation, with only the original flavor being offered, despite opportunities to develop new flavors such as chocolate, cocopandan, or fruit-based options; and (3) unattractive packaging, with plain containers and simple labels that do not effectively promote the product. Based on on interviews with members of KWT Giri Asri, it was revealed that with four eggroll molds and a working time of approximately 6 to 7 hours per day, the group is able to process around 3 kilograms of eggroll batter, which yields approximately 2 to 3 kilograms of finished eggrolls. Each container of eggrolls weighs 150 grams (net weight), allowing the group to produce approximately 13 to 20 jars of eggrolls per day. In terms of packaging, KWT Giri Asri uses two types of packaging: plastic jars and pouch packaging. Both types are labeled only with a KWT’s logo, without any detailed product information such as production date, expiration date, producer’s name, net weight, or ingredient list. The eggrolls produced by KWT Giri Asri are made using a standard recipe consisting of wheat flour, cornstarch, margarine, eggs, sugar, and vanilla. At present, the eggrolls are only available in a single original flavor, with no additional flavor variations offered.