Enhancing Women’s Role in Developing an Entrepreneurial Ecosystem to Support “BUMDes Wukirraya” (Village-Owned Enterprise/VOE) Bantul

Abstract

This community service article discusses the strengthening of women’s roles in developing an entrepreneurial ecosystem to support BUMDes Wukirraya, a village-owned enterprise in Wukirsari, Imogiri, Bantul. The program was motivated by the strategic role of women in managing several BUMDes business units, including the coffee shop, minimarket, and catering services, while the enterprise continues to face limitations in human resource quality, financial management capacity, and digital marketing skills. The activity aimed to identify priority needs and design capacity-building interventions that improve women’s managerial, financial, and marketing competencies. The method used was field observation conducted on May 20, 2025, supported by interviews with the BUMDes director and business unit managers, as well as secondary data from the village website. The findings indicate that women occupy important operational positions and require targeted training in basic financial reporting, cost calculation, digital payment technology, inventory management, social media utilization, and digital content creation. The proposed training is expected to increase financial and marketing skills by 20-30% compared with the initial condition. The involvement of academics and students is essential to ensure post-training assistance and sustainable implementation. Strengthening women’s capacity is expected to enhance BUMDes performance, expand market reach, and contribute to the local economy of Wukirsari Village.