Strengthening Human Resource Capacity at the Giriloyo Batik Center: Sustaining Tradition in the Creative Economy Era

Abstract

This article discusses a human resource capacity-building program at the Giriloyo Batik Center in Yogyakarta, aimed at preserving the sustainability of the traditional batik industry amid the challenges of digitalization and globalization. The main problems identified include the low interest of younger generations in batik-making as a profession, the limited availability of skills training, and the lack of access to digital marketing. The methods employed in this initiative involved field observations and direct interviews with batik artisans and managers. Based on the problem analysis, three core programs were developed: Batik Youth Camp, Motif Design Training, and Digital Batik Marketing. These programs aim to enhance youth interest, improve technical skills, and strengthen digital marketing capabilities among local SMEs. The initiative not only provides individual benefits through practical training but also fosters community networking and enhances the competitiveness of the local batik industry. The program design is expected to serve as a replicable model for culturally based human resource development applicable to other creative industry centers.